AppDirect makes another significant deal, leveraging their omnichannel Go-to-Market capabilities to bring another significant player onboard, and expand the solutions available to their technology advisor channel to sell.
The new group brings together networking hardware and software vendors and service providers to find ways to reduce the threat surface from unpatched systems.
Auvik moves beyond their long-time laser focus on network management software with a complementary SaaS management solution that uses technology from last year’s acquisition of Saaslio.
Fueled by their acquisition of Ericom, Cradlepoint has put together a four-phase strategy starting with the differentiated value they offer today, and then building out the stages of the Ericom integration.
Auvik previously sold to MSPs, who in turn sold to their customers, so a partner program was not critical, but they now sell through MSPs as well, and through other types of reseller partners.
The RUCKUS One cloud native platform, NaaS consumption-based financing, and multi-access management can all be purchased separately, or as a broader converged set of services.
Skov, who is Danish and has been running Aruba’s channel business in northern Europe, replaces Donna Grothjan, who retired this year.
The networking giant is going deeper into platforms, interconnected products and AI to make life easier for the people who design, deploy, and architect their offerings.
An integration with Azure Active Directory, which will soon be followed by other identity options, provides users with a passwordless experience which is always on, so can’t be avoided by the end user.
Aruba’s channel leaders summed up the importance of the Atmosphere event for partners, and gave an indication of where partner strategy is headed.
With the promise of Private 5G, which is a new technology for Aruba, and Wi-Fi 6E and Wi-Fi 7, wireless is likely to become a larger component of Aruba’s business.
Aruba acknowledges that Agile NaaS, which helps partners and customers customize networking solutions for specific use cases, will always be for a smaller share of customers, but says it will have great value for them, and it’s still a segment which is large enough to pursue.
HPE CEO and HPE Aruba leader Phil Mottram outlined how Aruba fits into HPE’s broader unified cloud experience focus, and detailed how Aruba is positioning itself going forward.
The next generation version contains multiple new features designed to make customers lives easier, on a platform that will manage all of Arubas expanding solutions inventory
With its new Accelerate Partner Program, Gluware has built out new tools to drive more partner incremental business, services and automation, and has gotten into distribution with Ingram Micro.
The entire program has been formalized to assist global expansion and develop 5G opportunities, but changes have been made to MSP enablement in particular to drive this segment forward.
Acquista, who has had channel leadership roles at a variety of companies in the security space, comes in with a fresh perspective, for while Gigamon already has a channel-first strategy, they see considerable room to grow further.
The $12 million funding round brings Expeto’s total financing to more than $20 million, which will be used both to expand their innovation and to further develop their Go-to-Market strategy, which has a channel component.
Global expansion beyond North America is another key element of the strategy to take Auvik’s growth to the next level.
EnGenius has been primarily an enterprise networking player, but they see a strong opportunity in the small business market, and have crafted a new and simple to use portfolio to address it.
