Netsurion has been around for many years, but this is the first distribution deal for the MDR provider, and they chose a new company with a white glove model whose founder has already succeeded in distribution with the same model.
Veritas has updated their traditional services program, but now they have modernized it to give partners more options than in the past.
CrushBank continues its evolution beyond an AI-powered search platform with the addition of new Generative AI capabilities to their platform.
AppDirect makes another significant deal, leveraging their omnichannel Go-to-Market capabilities to bring another significant player onboard, and expand the solutions available to their technology advisor channel to sell.
Fortify, which is now part of Saas Alerts’ Manage module, lets MSPs improve their customers’ Microsoft secure scores and overall security posture, and saves them much time by allowing hordes of clients to properly configure their systems with a single click.
Auvik moves beyond their long-time laser focus on network management software with a complementary SaaS management solution that uses technology from last year’s acquisition of Saaslio.
Auvik previously sold to MSPs, who in turn sold to their customers, so a partner program was not critical, but they now sell through MSPs as well, and through other types of reseller partners.
SonicWall leverages their new firewall-as-a-service capability to put together three bundles around it, aimed at MSSPs and MSPs who meet revenue and training requirements.
Torq’s technology was designed to provide a better alternative to the SOARs in the marketplace today, and while to date they have sold in the Fortune 500, they are looking to the channel to broaden that out.
The new partnership was consciously designed as a replacement for the key role Datto has played with ConnectWise, which became far less attractive after Datto was acquired by ConnectWise’s largest competitor.
CompTIA launched this new program in December, and FortMesa will help MSPs to take advantage of the growing compliance market by leading them through the assessment and certification processes.
An integration with Azure Active Directory, which will soon be followed by other identity options, provides users with a passwordless experience which is always on, so can’t be avoided by the end user.
Trend Micro’s Canadian sales manager for SMBs and MSP discusses the challenges these kinds of partners face, and what Trend is doing to assist them.
MDR is just one of eight features in the Adlumin platform, which goes to market entirely through channel partners, initially VARs and SIs, and more recently, MSPs.
With services becoming an even more massive opportunity, HP is making a series of changes designed to make it easier for partners to work with HP around the services play, which will include simplification to significantly reduce the number of SKUs.
Lacework has also added three new components to the program. Capture the Flag, a fairly complex enablement tool illustrating how the Lacework CNAPP works, and complimentary Cloud Security Assessments have already been used by some partners, and are formally being announced in the program. New post-sale services are in the process of development.
Netsurion’s channel in the past has been overwhelmingly MSPs, but the new Netsurion Npower Partner Program is also making a push for VARs, who the company hopes will become committed Netsurion partners as they gradually expand their business into managed services.
Dell’s exclusive deal will see it make CrowdStrike’s Falcon platform available to customers though multiple routes to market, and has led CrowdStrike to conclude that even a well-established company like themselves has much to gain from the partnership.
The entire program has been formalized to assist global expansion and develop 5G opportunities, but changes have been made to MSP enablement in particular to drive this segment forward.
Aptum’s new private multi-tenanted cloud service is now available in the US, UK, and Canada, and Aptum is emphasizing how it provides a stronger level of support than their competitors.
