Channel Programs

Channel Programs

Storage vendor X-IO to go all-channel in new, highly-differentiated partner program

November 4, 2015 Mark Cox Comments Off on Storage vendor X-IO to go all-channel in new, highly-differentiated partner program
The program offers tiers for exclusive and non-exclusive partners, an Exclusivity Program rather than deal registration, and high margins. Their Canadian partners have not been very active in the recent past, but a drive in Canada to change that and expand the channel is forthcoming.

Channel Programs

Sage pledges strong channel commitment with new global, North American partner programs

November 3, 2015 Mark Cox Comments Off on Sage pledges strong channel commitment with new global, North American partner programs
Sage pledges to reverse its recent past with reworked programs, including a North American program designed to make it easier for partners to make money with Sage.

Rick Kramer, North American channel chief, Veritas
Channel Programs

Veritas to lean more heavily on distribution

November 3, 2015 Robert Dutt Comments Off on Veritas to lean more heavily on distribution
As it looks to simplify its partner program for its new life separate from Symantec, Veritas will look to work more closely with distribution partners.

Richard Steranka, vice president of global channel operations at McAfee
Channel Programs

Intel Security to split Partner Summit from Focus

October 30, 2015 Robert Dutt Comments Off on Intel Security to split Partner Summit from Focus
Citing a desire for more intimate regional partner conferences, Intel Security will separate its partner events from its flagship Focus conference.

Richard Steranka, vice president of global channel operations at McAfee
Channel Programs

Intel Security boosts requirements for top tiers

October 28, 2015 Robert Dutt Comments Off on Intel Security boosts requirements for top tiers
Intel Security is going to expect more of its Platinum and Gold partners come 2016, but it’s also going to give them more in exchange for their partnership.

Channel Programs

Data Dynamics scales up channel investment in revamp of partner program

October 26, 2015 Mark Cox Comments Off on Data Dynamics scales up channel investment in revamp of partner program
While the company’s StorageX storage management platform is a mature product, Data Dynamics itself is a three year old startup, and is just now completing building out the channel program it wants.

Channel Programs

Dell channel team celebrates being at Dell World adult table with new announcements

October 26, 2015 Mark Cox Comments Off on Dell channel team celebrates being at Dell World adult table with new announcements
Only a few parts of what’s coming to the channel from Dell was announced at Dell World, but broad sneak peeks were offered about several changes that will roll out at some point in the next fiscal year.

Channel Programs

Dell delivers first partner services competency, around ProDeploy

October 22, 2015 Mark Cox Comments Off on Dell delivers first partner services competency, around ProDeploy
Dell’s overhaul of its segmented deployment services into a united ProDeploy offering takes the same step they did in support with ProSupport, and has some attractive new elements for channel partners.

Rick Kramer, North American channel chief, Veritas
Channel Programs

Veritas debuts post-split partner program

October 14, 2015 Robert Dutt Comments Off on Veritas debuts post-split partner program
Veritas’ new Partner Force program aims to make partnering simpler, increases growth-oriented rebate, and doubles the deal size eligible for opportunity registration.