Channel Programs

Channel Programs

Salesforce outlines progress on new partner readiness, partner experience initiatives

January 25, 2016 Mark Cox Comments Off on Salesforce outlines progress on new partner readiness, partner experience initiatives
New Salesforce certifications are scheduled for March and April, while both the self-service Trailhead modules and the face-to-face Partner Fast Forward continue to progress to schedule.

Channel Programs

EMC tweaks partner program in response to partner feedback

January 22, 2016 Mark Cox Comments Off on EMC tweaks partner program in response to partner feedback
Changes for 2016 include allowing Authorized partners to qualify for the Silver tier at mid-year, increasing the Silver rebate payout, and changing revenue tier thresholds in some markets, which include Canada, but not the U.S.

Michael Murphy, country manager for Citrix Canada
Channel Programs

Citrix messages of focus, steadiness resonate in Canada

January 13, 2016 Mark Cox Comments Off on Citrix messages of focus, steadiness resonate in Canada
While some of the channel changes announced at Citrix Summit have less relevance to Canada than in other geos, the core themes Citrix emphasized of increased focus and channel co-operation found a welcome reception.

Channel Programs

New mid-market success kits, partner services opportunities highlight Citrix channel changes

January 12, 2016 Mark Cox Comments Off on New mid-market success kits, partner services opportunities highlight Citrix channel changes
Citrix channel chief Kimberly Martin was brought into the company last fall to restructure and improve the company’s channel operations. She discusses her mission, the changes that she announced at her first Citrix Summit, and what remains on the drawing board.

Channel Programs

VMware Partner Professional Services Program heralding more investments in emerging techs

December 7, 2015 Mark Cox Comments Off on VMware Partner Professional Services Program heralding more investments in emerging techs
Programmatic initiatives to back trending areas is something VMware is telling partners they can expect to see more of in 2016.

Channel Programs

Avaya Canada lays out comprehensive midmarket strategy

December 3, 2015 Mark Cox Comments Off on Avaya Canada lays out comprehensive midmarket strategy
Avaya recently introduced its new Avaya Midmarket Select Program. But the program itself is only part of the company’s strategy to significantly increase its presence in the mid-market space in Canada.

Channel Programs

New Avaya Canada channel leader Rob Auld takes up challenges

December 3, 2015 Mark Cox Comments Off on New Avaya Canada channel leader Rob Auld takes up challenges
The mid-market is the key area of focus for Avaya Canada’s channel this year, but networking, cloud and video are also on the priority list.

Channel Programs

Data protection vendor Druva adds MSP channel, launches MSP partner program

November 17, 2015 Mark Cox Comments Off on Data protection vendor Druva adds MSP channel, launches MSP partner program
Druva is mainly focused on the enterprise space, and its new MSP channel will give them a stronger presence downmarket. They are especially looking to recruit new MSPs who have no data centre.

Channel Programs

Avaya Canada team front and centre in development of new Midmarket program

November 16, 2015 Mark Cox Comments Off on Avaya Canada team front and centre in development of new Midmarket program
The Avaya Midmarket Select Program is focused on a select number of partners, and lets them allow rock bottom pricing in packages designed to facilitate solution sales. Avaya Canada’s key role in the program’s development has resulted in six of the 40 partners in the global program being Canadian.

Channel Programs

Bot-buster Distil Networks launches first channel program to build loyal partner network

November 10, 2015 Mark Cox Comments Off on Bot-buster Distil Networks launches first channel program to build loyal partner network
Distil is looking to supplement its direct sales with a significant partner presence, offering an enterprise grade proactive solution, which is very specific and complements other security solutions, and now a partner program to offer support.