Channel Programs

Channel Programs

Canada-connected Arctic Wolf hunting quality partners in channel buildout

October 17, 2016 Mark Cox Comments Off on Canada-connected Arctic Wolf hunting quality partners in channel buildout
After a year of establishing their SOC-as-a-Service through direct sales, Arctic Wolf has commenced on a strategy of shifting to a channel model.

Marc Andrews, head of worldwide sales at Symantec
Channel Programs

Symantec sets course for unified partner program

October 13, 2016 Robert Dutt Comments Off on Symantec sets course for unified partner program
The newly-combined Symantec plans to introduce a unified partner program focused on “mass simplification” by next April.

Big Data

Smaller system integrators welcome in Dell’s expansion of IoT Solutions Partner Program

October 11, 2016 Mark Cox Comments Off on Smaller system integrators welcome in Dell’s expansion of IoT Solutions Partner Program
Dell established its IoT partner program earlier this year, taking on ISV partners. Now it has expanded the program, adding systems integrators, which includes smaller and boutique ones as well as large.

Channel Programs

CloudJumper launches new partner portal, channel program

October 11, 2016 Mark Cox Comments Off on CloudJumper launches new partner portal, channel program
The program has been reworked from the one CloudJumper brought when it spun out from nGenx, but the real highlight is the capabilities of the new portal.

Channel Programs

Kingston ON-based Stantive building out its own channel for Salesforce-based CMS solution

October 7, 2016 Mark Cox Comments Off on Kingston ON-based Stantive building out its own channel for Salesforce-based CMS solution
Stantive, which had a long relationship with Salesforce as a customer before becoming a business partner during the past decade, is now building out its own channel for its CMS solution and seeing strong results.

Lee Schor, vice president of sales for the Americas at Storagecraft
Channel Programs

Upmarket momentum leads to new Storagecraft partner program

October 6, 2016 Robert Dutt Comments Off on Upmarket momentum leads to new Storagecraft partner program
Storagecraft’s new partner program introduces partner tiers as the company sees more demand from larger partners serving larger customers.

Channel Programs

Becoming easier for partners to do business with remains multi-year journey: Salesforce

October 6, 2016 Mark Cox Comments Off on Becoming easier for partners to do business with remains multi-year journey: Salesforce
Salesforce has implemented new programmatic initiatives for partners, including the final architect solutions and Salesforce DX. The big change, updating the company’s infrastructure to effectively serve its growing army of partners, is underway, but is a long term project.

Channel Programs

Salesforce stresses that rebranding of ISV program articulates partnering philosophy

October 5, 2016 Mark Cox Comments Off on Salesforce stresses that rebranding of ISV program articulates partnering philosophy
Salesforce is now calling its ISV partners App Innovation partners, and explained in some detail why new conceptions of customer value make the distinction important.

Channel Programs

NetApp reworks channel strategy to get its mojo back

September 28, 2016 Mark Cox Comments Off on NetApp reworks channel strategy to get its mojo back
Over the last year, NetApp has reshaped its channel strategy extensively, and will soon cap it with a new Hard Deck policy. Unlike a similar named policy of an old competitor, NetApp thinks this one will be highly popular with partners.

Channel Programs

Zerto reworks channel program to better manage growth, cloud partners

September 20, 2016 Mark Cox Comments Off on Zerto reworks channel program to better manage growth, cloud partners
Zerto has introduced some new compensation features, and is also consolidating its programs, bringing its cloud program into the main program now, with vendor technology partners slated to follow early next year.