Channel Programs

Channel Programs

ATADATA gets systematic about channel with new ATAconnect partner program

August 30, 2017 Mark Cox Comments Off on ATADATA gets systematic about channel with new ATAconnect partner program
ATADATA has always sold through the channel, but it has mainly been on an ad hoc basis. Now they are formalizing things with their first channel program, and are looking to add partners who are a good fit.

Channel Programs

VMware shuffles channel execs to focus on strategy, operations

August 29, 2017 Robert Dutt Comments Off on VMware shuffles channel execs to focus on strategy, operations
Former VMware channel chief Ross Brown moves to building strategic partnerships, while Brandon Sweeney takes over day-to-day channel operations.

VMware Canada country manager Sean Forkan
Channel Programs

VMware Canada transitioning to “channel-first mindset”

August 29, 2017 Robert Dutt Comments Off on VMware Canada transitioning to “channel-first mindset”
VMware Canada moves to get partner more involved in more sales, earlier in the process, as the longstanding “channel tax” is scrapped.

Channel Programs

Sage gears up to implement enhanced channel benefits in October

August 28, 2017 Mark Cox Comments Off on Sage gears up to implement enhanced channel benefits in October
New Sage channel chief Jennifer Warawa discusses her talks with partners since taking the job earlier this year, and previews the changes that will be coming with the new fiscal year.

Channel Programs

Pivot3 expands partner program and makes it more formalized and predictable

August 28, 2017 Mark Cox Comments Off on Pivot3 expands partner program and makes it more formalized and predictable
Pivot3 has a large channel, and the changes are designed to both provide increased support for go-to partners while ensuring the large majority of partners receive necessary protection and support to close deals.

Channel Programs

Komprise improves partner margins with launch of first channel program

August 25, 2017 Mark Cox Comments Off on Komprise improves partner margins with launch of first channel program
Veteran channels leader Zach Edwards was brought in by Komprise to design the new program, and improve Komprise’s support to its channel, which is their entire route to market.

Backup

Rubrik looks to get innovative with new Service Delivery Partner Program

August 24, 2017 Mark Cox Comments Off on Rubrik looks to get innovative with new Service Delivery Partner Program
It includes a variety of different engagement models, depending on the way the partner’s business is structured, and makes some adjustments to costing as traditionally done in MSP programs.

Channel Programs

Syncplicity by Axway signs on with Ingram Micro to strengthen channel initiatives

August 23, 2017 Mark Cox Comments Off on Syncplicity by Axway signs on with Ingram Micro to strengthen channel initiatives
Syncplicity, which was acquired by Axway in February, has also strengthened its channel momentum with new funding and leverage of Axway assets.

Channel Programs

Dell EMC signs on as VMware distributor, with initial access to top two partner tiers

August 22, 2017 Mark Cox Comments Off on Dell EMC signs on as VMware distributor, with initial access to top two partner tiers
Out of the gate, Titanium Black and Titanium will be able to buy the VMware offerings for their solutions straight from Dell EMC, which will allow them to get full credit under VMware’s partner program for their purchases.

Channel Programs

Midrange storage the focus as Dell EMC unveils new channel investments

August 17, 2017 Mark Cox Comments Off on Midrange storage the focus as Dell EMC unveils new channel investments
In addition to the many storage announcements, Dell EMC also addressed the issues with the Partner Academy, and will be waiving training requirements for the second half of the year.