Channel Programs

Hitachi Vantara channel partners climbing the Stairway to Value

September 27, 2018 Mark Cox Comments Off

With a year in the books since the launch of Hitachi Vantara, and five months into a brand new partner program, the company looks at the evolution of the channel changes that accompanied its own reinvention of itself, and what more remains to be done.

Square announces first formal program for channel partners

September 20, 2018 Mark Cox Comments Off

Square has built a big business around providing support to microsellers who were too small to interest credit card companies, or who found their services too expensive. While this market is still their core, they have moved upmarket as well, with larger sellers, assisted by strategic partnerships with companies like SAP. The new channel program is designed to support partners in this upmarket transition.

NaaS provider Meta Networks looks to support select channel with first partner program

September 17, 2018 Mark Cox Comments Off

Meta Networks, whose network-as-a-service offering appeals to a variety of solution providers across the security, networking and managed services spaces, wants to start with a limited number of initial partners, and make them successful before expanding the program.

Arcserve stresses higher margins, stronger partner engagement in new channel program

August 21, 2018 Mark Cox Comments Off

Recruitment of new MSP partners, in a business where the cloud is constantly increasing in importance, is a top priority for Arcserve.

Zebra unveils first vertical specialization for healthcare technology providers

August 20, 2018 Mark Cox Comments Off

Zebra sells its solutions predominantly to major verticals like retail and manufacturing, where most of their partners play, but for the first time they have announced a specialization for what will be a fairly small minority of partners with a deep focus in an area.

EFSS vendor FileCloud reaches out to MSPs at ChannelCon event

August 7, 2018 Mark Cox 2

FileCloud has been selling their Enterprise File Sync and Sharing Solution mainly direct, and through larger MSPs who do their own hosting. However, they just launched a partner program for smaller MSPs looking to resell a service that FileCloud hosts, and are looking – selectively – for additional partners.