iboss is well known in the education space, where it has a strong presence, but new SVP of Worldwide Sales Frank McLallen is looking to take advantage of their solutions’ scalability, and expand much more deeply into other markets.
Compared to last year, the changes to Dell’s partner program as the company begins a new fiscal year are much more modest, although the extension of rebates for new business to Registered partners will cause much cheer in that quarter.
Paessler is seeing a significant increase in its North American channel business, and this year plans to improved MSP support, enhance their channel program, and make a deeper push into the Canadian channel.
Wasp raises partner margins for its top two tiers to as high as 35 per cent, believing this is what it will take to be a market leader in the barcode space.
With the shift of its partner base towards value, IBM announces the One Channel initiative to get its partner management and resources on the same page.
Lenovo has rewarded partners for bringing in new SMB business, but that incent will soon be extended to the enterprise, with margins pledged to be ‘robust.’
Infinio is announcing a partner program, looking to sign up and support a significant number of partners to sell an innovative software-based I/O optimization solution.
Avaya will double rebate opportunities around strategic technologies for Gold partners, but will halve those same opportunities for base-level partners.
Iventosch sees a parallel between NetApp creating the network attached storage category, and what ExtraHop is doing now, creating the category of network attached analytics
The new Citrix Solution Advisor program is a fundamental restructuring of Citrix’s partnering approach, which introduces Specialist Tracks to recognize and reward areas of focus.
Microsoft’s channel chief noted that Signature Cloud Support, an exclusive partner technical benefit that is part of its new cloud competencies, has been well received by partners who have taken advantage of it.
Dell announced a series of new and enhanced programs to continue to drive channel growth, which for the first time has passed 40 per cent of total Dell revenues.
The new Riverbed-Ready program is for ISVs partners, and is designed to spur new and more full featured solutions which cover all the elements of Riverbed’s Application Performance Platform, but solution provider partners are also expected to benefit significantly.
McAfee rebrands partner program under the Intel Security name, announces new names for partner tiers and evolving certification and training requirements.