Mark Cox

Cloud storage provider Backblaze ramps up Canadian presence with new Opti9 partnership

Backblaze will leverage the new partnership to open its first data region in Canada, which will be based in Toronto, service the whole country, and become available in the first quarter of 2025.

5G network specialist Celona launches expanded channel program

Celona reacts to the growing maturity of its channel by moving from a single-tier organization to a more diverse three tiered one, while complementing the channel announcement with new Aerloc security improvements for industrial IoT.

Securiti launches Gencore AI solution to build secure artificial intelligence systems

Gencore AI provides the same capability for the safe construction of AI tools that their core platform has provided from its inception.

NTT DATA partners with Palo Alto Networks around Managed Detection and Response on Cortex platform

The expanded relationship between the two long-time partners brings NTT DATA’s Managed Extended Detection Response Service onto the Palo Alto Networks XSIAM Cortex platform, to add additional AI capabilities to threat monitoring, detection and rapid response.

Toronto-based 1Password expands global distribution reach with new TD SYNNEX deal

This is 1Password’s first deal with a major distributor, and they plan to use it to expand their reseller base globally through TD SYNNEX’s broad reach.

Ericsson leveraging acquired assets to beef up enterprise strategy

Under the new leadership of Matt Cook, Ericsson’s enterprise 5G strategy is leveraging the large partner channel obtained in the Vonage, Cradlepoint and Ericom acquisitions, as well as the enterprise-focused solutions they sold, to boost their enterprise sales.

Hornetsecurity introduces highly differentiated 365 Multi-Tenant Manager

Hornetsecurity looks to entice MSPs looking to consolidate the number of tools they work with, offering a new suite to hep manage all of their Microsoft 365 subscribers.

HPE to strengthen full suite of hybrid capabilities through GreenLake with Morpheus Data acquisition

Hewlett Packard Enterprise [HPE] has again enhanced its GreenLake hybrid cloud through the announcement of a definite agreement to acquire hybrid cloud software vendor Morpheus Data. The deal, which is slated to close in Q4 of HPE’s fiscal year, is intended to make HPE the first vendor to be able to offer a full hybrid cloud suite.

New Sage study examines role of channel partners in evolving SMB market in Canada and U.S.

Partners are engaging in significant changes to their business models to improve their capability to deliver new digitally-focused services that partners today are increasingly demanding.

Major new HPE NVIDIA partnerships highlight HPE Discover

NVIDIA makes scores of partnerships with other vendors, but the ones that were just announced at the HPE Discover event were of supreme importance for both companies heading forward.

Riverbed trims channel, simplifies channel program, to meet new demands

Riverbed has intensified its focus on AI while simultaneously simplifying its partner program, and reducing its partner program members by over 90 percent.

Splunk, Cisco lay out strategy for channel partners to thrive

Cisco explained both how they are restructuring itself as well as re-energizing Splunk along the new business model Splunk adopted last year, and what this will all mean to channel partners.

Snowflake reworks channel sales strategy, organization to boost growth opportunities.

At their Data Cloud Summit, with a freshly rebuilt channel leadership team, Snowflake elaborated on key elements of their new strategy and the steps they will encourage the channel to take to get there.

New Snowflake CEO Ramaswamy lays out vision for company’s future

Snowflake CEO Sridhar Ramaswamy, in his first Snowflake Data Cloud Summit as CEO, introduced himself to the large audience in his opening keynote, and discussed where he sees the company moving as it goes forward.

Asigra announces general availability of SaaSAssure to address broad SaaS application market

Asigra has been a backup provider for decades, and is now expanding their portfolio with SaaSAssure, which provides comprehensive recovery for SaaS applications, with ten apps available at launch today, and 14 more set to become available in the near future.

New strategic partnership with Nutanix highlights Dell channel initiatives

The extended partnership with Nutanix, which Dell will formally announce at a later date, was accompanied in Dell’s new channel related moves by other initiatives like a new Dell AI Partner Focused Network, and the addition of client to server and storage for partner of record status.

Michael Dell lays out vision to get enterprises to reimagine organizations for AI future

Last year, Dell Technologies World saw the company lay out its plan for its AI future. This year, the company made considerable progress, translating concepts into product, building out a much more detailed road map and rendering some things introduced last year obsolete.