The major changes to the program include moving from a single tier to three, and adding a new business incentive for both net-new customers and for sales of the additional Cohesity data management solutions.
StorMagic extends its ecosystem of large server vendor partners with HPE, although this one, unlike others with Lenovo, Dell and Cisco, is a technology integration rather than a Go-to-Market mechanism.
Invarosoft believes that their app-focused tool for enhancing MSP support is so fundamentally different from competitors that it constitutes a new channel of its own. The addition of new AI-based bots is designed to save time, reduce the number of tickets, and improve user experience.
LumApps, which is aggressively expanding in North America and now sells more here than in Europe, has joined the Microsoft Partner eXperience program and plans to build out a strong Microsoft channel, as they have already done with Google.