Articles by Mark Cox

Big Data

Unravel Data targets Big Data specialists with first partner program

July 9, 2019 Mark Cox Comments Off on Unravel Data targets Big Data specialists with first partner program
The company has also announced Microsoft veteran Mark Wolfram, who will head up their channel initiatives, as vice president of business development and partnerships.

Storage

Redesigned DataCore introduces new appliance, analytics service and pricing options

July 9, 2019 Mark Cox 1
What effectively is a relaunch for the company, and is timed with the new release of their software, delivers on the vision and strategy that has been put in place by the new management team that came in last year.

Channel Programs

Startup ArmorBlox focuses on channel with new partner program for its DLP platform

July 8, 2019 Mark Cox Comments Off on Startup ArmorBlox focuses on channel with new partner program for its DLP platform
Brian Harmon, who leads Armorblox’s sales and channel efforts, has modelled the go-to-market model on those of previous employers Palo Alto Networks and Trend Micro.

Cloud

Calabrio CEO Goodmanson says Teleopti acquisition makes company channel powerhouse

July 8, 2019 Mark Cox Comments Off on Calabrio CEO Goodmanson says Teleopti acquisition makes company channel powerhouse
Calabrio’s CEO talks with ChannelBuzz about what partners can expect to see from the newly enlarged company, which he says now has the largest channel business in the space.

No Picture
Channel Programs

Cyber risk management provider CyberGRX pledges full channel commitment with first partner program

July 5, 2019 Mark Cox Comments Off on Cyber risk management provider CyberGRX pledges full channel commitment with first partner program
While CyberGRX has had an unsystematic channel strategy in the past, its Board has committed to a channel-driven strategy to drive exponential global growth.

Hardware

Steelcase launches Microsoft channel-focused initiative around Surface Hub 2

July 3, 2019 Mark Cox Comments Off on Steelcase launches Microsoft channel-focused initiative around Surface Hub 2
Steelcase makes Steelcase Roam, a mobile cart and wall mounting system designed specifically for the Microsoft Surface Hub 2, and has launched a new program and new IT distribution relationships to help Microsoft partners sell it.

Channel Programs

Elysium Analytics launches partner program to resell open source-based UEBA platform

July 3, 2019 Mark Cox Comments Off on Elysium Analytics launches partner program to resell open source-based UEBA platform
Elysium Analytics also announced a new technical partnership with Zoomdata to add Zoomdata’s real-time data visualization capabilities into the Elysium Analytics platform.

Big Data

SAP looks to make HANA Cloud major volume play as 12-month free access promo goes live

July 2, 2019 Mark Cox Comments Off on SAP looks to make HANA Cloud major volume play as 12-month free access promo goes live
SAP announced 12 months of free access of SAP HANA cloud systems for partners who meet the training criteria at SAPPHIRE, and the system now goes live as SAP looks to it to help accelerate what they hope will be a massive expansion of HANA in the cloud.

Cloud

Bonitasoft adds hosted cloud option, and enhances collaboration and scalability in new release

July 2, 2019 Mark Cox Comments Off on Bonitasoft adds hosted cloud option, and enhances collaboration and scalability in new release
The new version of the platform enhances support for low-code application development, and improves the operation of its engine.

Internet of Things

Cyber Deception vendor TrapX primes for expansion with new $18 million Series C round

July 1, 2019 Mark Cox Comments Off on Cyber Deception vendor TrapX primes for expansion with new $18 million Series C round
TrapX focuses on IoT protection as well as IT, and their go-to-market strategy includes an MSSP channel which sells down into the midmarket and the SMB.