Partner presence at this year’s event increased massively over anything at either the Dell or EMC events, or the initial joint event in Austin last fall.
The new high-end VMAX model has the expected new oomph in performance, but most of the channel will be more interested in the new software features, which will also apply to VMAX 250F, a stronger channel play.
The dominant theme of this year’s Dell EMC World is the automation of the data centre, and a key part of that is the announcement of its latest servers, with availability set for summer.
While the channel’s role in NetApp object storage has largely been limited to specific verticals, the company believes object storage’s market has finally grown to the point where broader market opportunities are a reality.
Avaya Canada channel chief Corey Mindel discusses partner momentum selling Avaya’s software-based next-gen products, including Zang, which can be a tricky issue for some partners.
While monitors still make up 70 per cent of their business, falling prices has also led ViewSonic Canada to scale back its retail business and put more emphasis on the B2B market.
Nutanix also announced Nutanix Go, a program that allows acquisition of their appliances on a cloud-like purchase model, but for now, it’s only available in the U.S.
Sophos also launched a new Hot Line to provide competitive intelligence, made changes to their post-sales technical skills certification and should have a new Cloud Security Provider program by the fall.
Equinix’s business has moved far beyond providing data centre power and space, and as their channel grows, they want it to be able to blend Equinix interconnect capabilities with their own solutions offerings.
Riverbed provided an update to partners on where they are in enhancing their services and partner competencies, and also promised a new partner portal is on the way.
At their Partner Event. Riverbed highlighted the success of Kentucky-based Tier 3 Technologies, which transitioned from an on-prem VAR to a SteelFusion and SteelCentral-focused MSP in less than three years.
Riverbed says that the new platform will make it easy, for the first time, for traditional networking partners to deliver services around Riverbed technology.
Riverbed delineated the progress it has made in its cloud strategy over the past year – while also giving Cisco a backhanded compliment for providing leads for Riverbed SD-WAN solutions.