Month: April 2023

Security

New Netacea channel leader Joe Murray looks to drive channel further with new partners, and upcoming new solution

April 24, 2023 Mark Cox Comments Off on New Netacea channel leader Joe Murray looks to drive channel further with new partners, and upcoming new solution

Netacea began to add partners when they moved into North America two years ago, and now is focused on adding some larger and more specialized ones. They also are about to launch a new Bot Attack Intelligence solution that they believe will assist partners.

Big Data

New Boomi channel chief looks to grow channel further and better align with internal sales

April 20, 2023 Mark Cox Comments Off on New Boomi channel chief looks to grow channel further and better align with internal sales
The announcement of Dan McAllister’s appointment as Senior Vice President of Global Alliances and Channels at Boomi is but one of multiple senior changes in the leadership team just announced, including a new Chief Commercial Officer, a new Chief Strategy Officer, and a new Global Commercial Market Vice President.

Cloud

Former Maxta CEO Yoram Novick takes over as Zadara CEO to drive its new phase of growth

April 20, 2023 Mark Cox Comments Off on Former Maxta CEO Yoram Novick takes over as Zadara CEO to drive its new phase of growth
Zadara started out selling storage as-a-service, but now focuses on offering a distributed model for cloud computing with over 500 clouds, to go up against hyperscalers whose data centres are much larger but fewer.

Managed Services

Adlumin unveils enhancements to their Security Operations Platform

April 20, 2023 Mark Cox Comments Off on Adlumin unveils enhancements to their Security Operations Platform
MDR is just one of eight features in the Adlumin platform, which goes to market entirely through channel partners, initially VARs and SIs, and more recently, MSPs.

Servers

Barracuda simplifies cloud SaaS purchasing with two simplified security bundles

April 19, 2023 Mark Cox Comments Off on Barracuda simplifies cloud SaaS purchasing with two simplified security bundles
The two bundles, which make the customer’s path to purchase much simpler and faster, will also benefit Barracuda channel partners by making their lives easier.

Security

Crowdstrike adds MXDR service with CrowdStrike Falcon Complete XDR

April 19, 2023 Mark Cox Comments Off on Crowdstrike adds MXDR service with CrowdStrike Falcon Complete XDR
Crowdstrike believes that with XDR being where IT security is headed, many of their MDR partners will transform their practices into MXDR ones, where they can offer a fully managed service with their own IP on top of the CrowdStrike platform.

Backup

N2WS builds more momentum with Azure support, embrace of technically specialized partners

April 18, 2023 Mark Cox Comments Off on N2WS builds more momentum with Azure support, embrace of technically specialized partners
N2WS was originally a pure play AWS protection platform, with AWS being both their best partner and biggest competitor, but they more recently broadened into  Azure platform support and the Azure marketplace.

Channel Programs

Tenable adds OT support and enhances IT enablement support in strategic vendor program

April 18, 2023 Mark Cox Comments Off on Tenable adds OT support and enhances IT enablement support in strategic vendor program
The support for OT integrations is something Tenable had not been able to offer technology partners until recently, because they are very different from IT integrations, but the technical obstacle to achieving this has been overcome.

Security

Startup Sentra looks to drive sales and dominate Data Security Posture Management market

April 18, 2023 Mark Cox Comments Off on Startup Sentra looks to drive sales and dominate Data Security Posture Management market
Joseph Hoban, the company’s first head of sales, lays out his plan to make Sentra a winner in a hot market segment.

Channel Programs

Software collaboration vendor Appfire fine tunes channel strategy in move upmarket

April 17, 2023 Mark Cox Comments Off on Software collaboration vendor Appfire fine tunes channel strategy in move upmarket
Appfire has been selling its software for years through a channel-first strategy, principally through the Atlassian platform and ecosystem, but has now formalized and beefed up its own channel program to make partners more productive and recruit more good ones.