Year: 2018

Linda Rendleman, Tech Data’s vice president of product marketing for endpoint solutions
Distribution

Tech Data launches Tech-as-a-Service offering

January 17, 2018 Robert Dutt Comments Off on Tech Data launches Tech-as-a-Service offering
Tech Data’s entry into the endpoint as-a-service market is available now in the U.S., and is slated to launch in Canada this quarter.

Cloud

Data cataloguing vendor Alation adds channels exec to build out partnering strategy

January 17, 2018 Mark Cox Comments Off on Data cataloguing vendor Alation adds channels exec to build out partnering strategy
Ken Hoang, best known as the founder and CEO of Siperian, becomes Alation’s first VP of Strategy and Alliances, and is developing a strategy to broaden the Alation go-to-market through a partner ecosystem.

Backup

Veeam discusses why their $42.5 million N2WS acquisition is a very big deal

January 17, 2018 Mark Cox Comments Off on Veeam discusses why their $42.5 million N2WS acquisition is a very big deal
N2WS, which Veeam has just bought, is a focused AWS cloud backup vendor. While they have gone to market through the AWS Exchange so far, they consider the product very channel-friendly for both resellers and MSPs.

Channel Programs

Riverbed unveils new channel chief and significantly changed channel program

January 17, 2018 Mark Cox Comments Off on Riverbed unveils new channel chief and significantly changed channel program
Ex-Cisco veteran Bridget Bisnette has been formally announced as global Riverbed channel chief, along with a much more simplified – and very different – channel program aimed at penetrating lower into the enterprise and midmarket from Riverbed’s traditional sweet spot.

Cloud

SAP announces Cloud Accelerator marketing initiative to boost partner business

January 17, 2018 Mark Cox Comments Off on SAP announces Cloud Accelerator marketing initiative to boost partner business
The Cloud Accelerator initiative, a new component in the SAP Cloud Choice Profit program, provides cloud marketing resources and support for cloud partners who meet specific criteria.

Channel Programs

Cogeco Peer 1 addition of Managed Microsoft Azure Services should be major play for growing channel

January 16, 2018 Mark Cox Comments Off on Cogeco Peer 1 addition of Managed Microsoft Azure Services should be major play for growing channel
In the last year, Cogeco Peer 1 has re-embraced the channel in Canada, and sees core offerings like this one as critical to channel growth, which in turn they see as critical for the company.

Managed Services

Tintri, Neverfail partner on DRaaS solution

January 16, 2018 Mark Cox Comments Off on Tintri, Neverfail partner on DRaaS solution
The Tintri collaboration provides a packaged replication service for higher tier disaster recovery needs. It will be available through Neverfail partners, and will likely be able to be sold by Tintri partners too.

Mobility

Cradlepoint shifts business model and lowers price points with new NetCloud subscription pricing

January 16, 2018 Mark Cox Comments Off on Cradlepoint shifts business model and lowers price points with new NetCloud subscription pricing
The new, simplified solution packages for Cradlepoint Branch, Mobile and IoT solutions are not an option, but will become the sole route to market after May.

Cloud

Equinix Canada leader Eppich bullish on prospects for 2018

January 15, 2018 Mark Cox Comments Off on Equinix Canada leader Eppich bullish on prospects for 2018
Andrew Eppich, Managing Director at Equinix Canada, thinks that the trends in the economy intersect well with Equinix’s Canadian channel strategy and recent global initiatives.