Simplification was the theme on changes to HP’s Partner First program. On one level, they will make it easier for all partners to do business with HP. On another, they will limit the access some partners in the old Business Partner classification have to some types of product.
September 13, 2016Mark CoxComments Off on HP upgrades partner marketing with Co-Marketing Zone, new Social Media Center
The HP Co-Marketing Zone now allows partners to track the performance and ROI of campaigns as well as create them, while the Social Media Center is designed to establish partners as thought leaders by providing content that goes beyond HP materials.
September 13, 2016Mark CoxComments Off on HP looks to Samsung printing acquisition to increase A3 printer share by 800 per cent
HP believes that the synergies between their printing technologies and Samsung’s A3 technology will allow them to bust into a $55 billion A3 space largely held now by copier vendors.
Kaseya formally announces its new exchange for the sharing of scripts and other automation tools. Up since the end of June, the exchange has over 700 content items so far, with most of them being free to download.
September 13, 2016Mark CoxComments Off on Scality looks to develop select channel with its first partner program
Object storage vendor Scality believes the time is ripe to introduce its ATLAS Partner Program, designed to provide additional support to its channel of 25 partners, and to increase that number by selective recruitment.
September 12, 2016Mark CoxComments Off on Addition of competencies to HPE Partner Ready program highlight GPC announcements
Other important changes include the integration of programs for other groups which used to be outside the old umbrella program and the integration of the Aruba PartnerEdge and HPE Networking channel programs into the new Partner Ready for Networking program.