Month: March 2015

Big Data

EMC Federation Business Data Lake to be strong play for top partners

March 23, 2015 Mark Cox Comments Off on EMC Federation Business Data Lake to be strong play for top partners
The Federation Business Data Lake greatly expands EMC’s converged Big Data offerings, and while only EMC’s more sophisticated partners will likely be able to sell it, it will be available to them.

Vincent Brissot, vice president of worldwide channel marketing for HP’s Printing and Personal Systems group.
Channel Programs

PartnerOne name to live on in pan-HP Alliance program

March 19, 2015 Robert Dutt Comments Off on PartnerOne name to live on in pan-HP Alliance program
HP introduces PartnerOne Alliance, a framework that will help partners who work with both HP Enterprise group and PPS post-split.

Patrick Eitenbichler, director of marketing strategy for PartnerOne at HP.
Channel Programs

HP details post-split partner programs

March 19, 2015 Robert Dutt Comments Off on HP details post-split partner programs
HP Inc.’s Partner First program will focus on everything-as-a-service, while HP Enterprise’s Partner Ready will build on services-centric business models

Channel Programs

Nimble adds net-new benefits to partners with first formal partner program

March 18, 2015 Mark Cox Comments Off on Nimble adds net-new benefits to partners with first formal partner program
The three new partner tiers all have revenue and certification requirements, and most partners will not qualify, but all partners, including those not in a tier, will receive the benefits Nimble has been providing until now, as all the new benefits to the tiers are net-new.

Channel Communities

CompTIA to unveil new ultra-simple business model assessment tool

March 18, 2015 Mark Cox Comments Off on CompTIA to unveil new ultra-simple business model assessment tool
Unlike previous CompTIA tools in this area, this one is focused on business models rather than financials, and is designed to be extremely simple to use

Big Data

Splunk signs first North America distribution deal with Arrow

March 17, 2015 Mark Cox Comments Off on Splunk signs first North America distribution deal with Arrow
Splunk Light, a new product which is focused on the needs of mid-market companies, smaller than most of Splunk’s traditional customers, will require new partners focused on that area to sell it.

Hardware

Huawei, DataCore partner on hyper-converged solutions

March 17, 2015 Mark Cox Comments Off on Huawei, DataCore partner on hyper-converged solutions
The DataCore-Huawei offerings are targeted at larger customers than the midmarket and lower end of the enterprise where other hyperconverged vendors have been most successful to date.

Patrick Eitenbichler, director of marketing strategy for PartnerOne at HP.
Channel Programs

HP looks to ease partner path to split with Navigator program

March 17, 2015 Robert Dutt 1
HP’s Partner Navigator program aims to help distributors and large partners that buy direct to get ready for the impending split of HPI and HPE.

Lynn Anderson, senior vice president of demand generation and channel marketing at HP
Channel Programs

HP moving partner marketing to planned MDF model

March 17, 2015 Robert Dutt Comments Off on HP moving partner marketing to planned MDF model
HP’s shift in MDF priorities will result in better campaigns, higher ROI and more overall MDF dollars available to partners, channel marketing chief says.

Storage

Nutanix unveils rigorous multi-hypervisor hyper-converged certification program

March 17, 2015 Mark Cox Comments Off on Nutanix unveils rigorous multi-hypervisor hyper-converged certification program
Nutanix aims to create the equivalent of a Cisco CCIE certification for the hyperconverged world, that will establish its thought leadership, with a demanding certification program that tests the ability to design solutions on multiple hypervisors.