Ingram Micro has upped the ante on its growing mobility business with the hiring of industry veteran Michael Romero to head up its North American mobile business.

The distributor has been focused on the mobile opportunity for some time in Canada, including inking deals with “the big three” Canadian telcos, but with Romero coming on at headquarters, expect Ingram to get even more serious about the business.

I caught up with Romero and Ingram Micro Canada general manager Mark Snider during Romero’s recent visit to Toronto, to talk about the mobile opportunity as he sees it, and Ingram’s strategy for pursuing that opportunity.

httpvh://www.youtube.com/watch?v=9_yhCPL3_Uo

Check out part two of my video interview with Romero tomorrow, where he and Snider discuss the lessons of the Canadian subsidiary’s well-established mobile practice, among other topics.