The ending of the joint venture between Sennheiser and William Demant, which will see the Sennheiser unified communications business transition to William Demant on January 1 2020, means a much more aggressive growth strategy, and new VP Jim Fairweather said that planning has already begun, which includes a more focused channel strategy.
They include earlier integrations with Lakeside Software and PrinterLogic, which have been available as custom orders, but which are now part of the basic IGEL OS.
Sennheiser is targeting the burgeoning unified collaboration market for headsets with a type of competitor displacement promo which is a first for the company in North America in recent memory.
Sennheiser is looking to their first unified communication and collaboration headset to further stimulate their Canadian business, which has already been showing strong momentum.
Among the changes coming to IGEL’s own hardware and software roadmaps, one of their thin clients about to be refreshed will see a switch from an Intel to an AMD processor.
HeadSetup Pro Manager provides the ability to roll out updates globally, as well as full asset management and configuration management capabilities. It can also scale to manage up to a million devices.
The deal reg discount comes bundled with a permanent spiff for completion of a registered deal, and Sennheiser says that some interesting new products in the new year will add to the program’s value.
The new Sennheiser headsets, designed specifically for knowledge workers in noisy open offices, feature high end adaptive noise cancellation capability.
Sennheiser, best known for its premium consumer products, already has a strong distribution network in Canada, but adds two more distributors to generate more opportunities and stimulate even greater awareness of its presence in the commercial space.
