Microsoft Worldwide Partner Conference

Microsoft tweaks partner profitability strategies

July 14, 2016 Mark Cox Comments Off

Microsoft reviews response to their second cloud profitability eBook, which finished its ‘rolling thunder’ rollout at WPC, and looks at what’s ahead to assist with partner profitability.

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Momentum, opportunity highlight Microsoft Office 365 messaging at WPC

July 14, 2016 Mark Cox 3

Office 365 business continues to show impressive growth, although Microsoft is impressing upon partners that the real money here doesn’t come from selling subscriptions, but in integrating it into other solutions and building their own custom offerings on top.

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ConnectWise expands Microsoft relationship with Azure support in Cloud Management Tool

July 13, 2016 Mark Cox Comments Off

ConnectWise has built its Microsoft practice up massively in a very short time, and the full support for Azure should continue that trend.

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BitTitan, Dropbox see enormous opportunities in new go-to-market alliance

July 13, 2016 Mark Cox Comments Off

BitTitan and DropBox will collaborate on an integrated go-to-market strategy where the services of each will be bundled together and available to both channels.

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Sonus Networks expands support for Skype for Business

July 13, 2016 Mark Cox Comments Off

Sonus sees significant opportunities here for partners, who are their sole go-to-market in the enterprise space. They also announced their SBC portfolio has been certified for Skype for Business.

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SkyKick touts unique value proposition to WPC partners

July 12, 2016 Mark Cox Comments Off

SkyKick offers a three-pronged cloud management solution which facilitates migration, backup and management, using a 100 per cent channel model. They recently extended the platform by adding the capacity for partners to offer a white-labelled syndicated version from their own websites.

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Cloud

StorageCraft enters cloud backup market

July 12, 2016 Mark Cox Comments Off

The on-prem specialist announces it will make a belated entry into the cloud backup space, to allow existing partners to get both their on-prem and cloud products from a single vendor, and to expand their partner base among MSPs.

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Growing Azure demand prompts new Acronis solutions, quest for more cloud resellers

July 12, 2016 Mark Cox Comments Off

Data protection vendor Acronis announces a Backup Cloud Extension for Azure, as well as the future availability of a Backup Cloud Extension for Microsoft Azure Stack – which will be available when Microsoft releases Azure Stack.

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IndependenceIT rebranded workspace automation platform hits general release

July 12, 2016 Mark Cox Comments Off

The new IndependenceIT cloud management platform now uses Azure Active Directory for its authentication of record. Changes permitting multi-tenanted application delivery will also allow partners to push many more app services out, to the point the company’s licensing policies are being changed to accommodate this.

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Renée Bergeron, senior vice president of global cloud channel at Ingram Micro

Enhanced Odin platform highlights Ingram Micro WPC cloud messaging to Microsoft partners

July 11, 2016 Mark Cox Comments Off

In addition to the Odin enhancements, Ingram Micro is emphasizing the relevance of their new referral program for Advisors, in the wake of Microsoft’s announcement that the program is being sunsetted.

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Datadog responds to Azure momentum with new support for Azure Resource Manager

July 11, 2016 Mark Cox Comments Off

Enterprise-focused cloud monitoring service Datadog also supports the rest of the Microsoft stack, and assisted by select channel partners, aspires to be a one-stop shop to monitor the Microsoft ecosystem.

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Migration vendor Metalogix looks to enhance channel appeal with formalized partner program

July 11, 2016 Mark Cox Comments Off

Metalogix built up a strong business on a model where the channel business was limited and basically transactional. The company has now implemented a more complex go-to-market model in which an expanded channel with practices around migration is a key part.

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Equinix, Arrow partner to offer preconfigured hybrid cloud packages

July 8, 2016 Mark Cox Comments Off

The turnkey solutions are expected to build up Equinix’s base of MSP and VAR partners, something that has been a focus for the company this year. Equinix is especially interested in partners with strong Microsoft practices.

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Concur launches structured partner program in travel and expense industry

July 7, 2016 Mark Cox Comments Off

The SAP company’s program works on the referral model, and they think that the program will attract partners looking to extend their cloud business to this new sphere.

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Microsoft launches first part of five part eBook for partners on winning with cloud

March 16, 2016 Mark Cox Comments Off

The series, done in collaboration with IDC and available as free downloads, will continue with a new chapter every month until the final one rolls out at WPC in July.

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