Tag Archive for Michael Sotnick

Inside Pure Storage’s channel program changes

The changes to the Pure channel program and go-to-market motions are extremely significant, impacting most things except for Pure’s commitment to a 100 per cent channel strategy.

New service provider program highlights Pure Storage channel program enhancements

In addition to a three tier program for service providers, Pure Storage is adjusting how its internal sales people are compensated to remove what service providers believed was a tendency to favor working with traditional partners over ones selling Pure as a service.

Pure Storage adds Microsoft, Citrix to FlashStack CI reference architectures

New solutions for Microsoft SQL Server and Citrix XenDesktop, and a new FlashStack CI support program for resellers who don’t provide Level 1 and 2 support, will expand FlashStack’s partner reach. Pure is also looking to reach deeper into Canada, with two western road shows following up today’s announcement.

Pure Storage targets top partners with channel program changes

Notable changes include funding a dedicated resource for Platinum partners, enhancing the Demo program with six months of free support and the ability to resell Demo units, and a fourfold increase in MDF funds.