In The Channel
In The Channel

AI thinks, automation acts: Rewst founder Aharon Chernin on building the automated MSP

Channel Programs

OutSystems’ Ben Yerushalmi on Elevate, agentic AI, and why partner work is moving to the front end

OutSystems SVP of Partners and Alliances Ben Yerushalmi joins In The Channel to discuss Elevate, the vendor’s new outcome-based partner program built for the agentic AI era. The conversation covers where partners are actually generating revenue with agentic AI today, why the services model is shifting from implementation to front-end advisory, and how OutSystems thinks about competing – and coexisting – with Microsoft, ServiceNow, and Salesforce.

Distribution

From bank and warehouse to ecosystem orchestrator: A conversation with Frank Vitagliano

Every few years, someone announces the end of distribution. Direct sales was going to kill it. Then e-commerce. Then cloud. Then hyperscaler marketplaces. And yet here we are. Frank Vitagliano is CEO of the Global Technology Distribution
Channel Programs

Palo Alto’s Michael Khoury on what’s actually changing for partners in the NextWave revamp

Palo Alto Networks’ Michael Khoury joins In The Channel to walk through the ground-up redesign of the NextWave partner program – from the elimination of discount caps to the new platform adoption incentives and the CyberArk identity opportunity.

In The Channel

Your tools are the threat: ESET’s Tony Anscombe on MSP supply chain risk

A 277% spike in RMM abuse. MFA bypasses through inherited VPN configurations. Attackers targeting backup infrastructure before they even start encrypting. In this second conversation with ESET Chief Security Evangelist Tony Anscombe, we dig into how the tools MSPs rely on every day have become the primary attack surface – and what the practical path forward looks like.

Identity

Beyond the password vault: 1Password’s channel chief makes the case for identity security as an MSP practice

1Password’s Larissa Crandall joins the podcast to discuss why identity security has become the front door of the security conversation and what that shift means for MSPs. From the company’s evolution beyond password management to the staggering 82-to-1 ratio of non-human to human identities, Crandall makes the case that the identity opportunity is bigger – and more urgent – than most partners realize.

In The Channel

WatchGuard CEO Joe Smolarski on doubling MSP margins, the Kaseya playbook, and why Canada’s cybersecurity moment is now

WatchGuard’s new CEO sits down for a wide-ranging conversation about why 2026 may be the year MSPs stop being commodity IT providers – and what the company’s 30-year track record, Kaseya-honed economics playbook, and new Bell Cyber partnership mean for Canadian partners.