In The Channel

On site at SAS Innovate: global channel chief John Carey on the shift to indirect, the TD SYNNEX bet, and the case for the transparent box

When John Carey joined SAS Institute four years ago, his mandate was to rethink what partnering looked like for a company with a long advisory and delivery history but limited co-sell and no resell motion. Recorded on site at SAS Innovate 2026, Robert Dutt talks to the senior vice president of global channels about what he found, what he built, and where SAS’s channel goes from here.

In The Channel

On site at SAS Innovate: SAS Canada’s Ryan MacDonald on AI governance, the partner opportunity, and fifty years of trust

What does fifty years of analytics heritage mean in a market that reinvents itself every eighteen months? Recorded on site at SAS Innovate 2026, Robert Dutt sits down with Ryan MacDonald, managing director of SAS Canada, to dig into the week’s major AI governance and agentic AI announcements, the state of Canadian enterprise AI maturity, and why the channel is SAS’s answer to the SMB opportunity.

In The Channel

Do or do not: SonicWall’s Michael Crean on what MSPs keep getting wrong on security

SonicWall’s 2026 Cyber Protect Report frames SMB security failures as seven predictable, preventable sins. In The Channel sat down with SVP Michael Crean – who built one of the early SOC-as-a-service MSSPs before SonicWall acquired it – to dig into what the framework actually means for partners.

Channel Programs

Cisco 360, three months in: Canadian partners are responding better than expected

Cisco Canada’s VP of Partner Organization and SMB Sales takes stock of the first quarter of the new Cisco 360 Partner Program – including the partner feedback that caught her off guard, what “Preferred” means now that Gold is gone, and why Canadian partners should start building their adopt-and-renew practices before the incentive structure forces them to.

In The Channel
In The Channel

AI thinks, automation acts: Rewst founder Aharon Chernin on building the automated MSP

Channel Programs

OutSystems’ Ben Yerushalmi on Elevate, agentic AI, and why partner work is moving to the front end

OutSystems SVP of Partners and Alliances Ben Yerushalmi joins In The Channel to discuss Elevate, the vendor’s new outcome-based partner program built for the agentic AI era. The conversation covers where partners are actually generating revenue with agentic AI today, why the services model is shifting from implementation to front-end advisory, and how OutSystems thinks about competing – and coexisting – with Microsoft, ServiceNow, and Salesforce.

Distribution

From bank and warehouse to ecosystem orchestrator: A conversation with Frank Vitagliano

Every few years, someone announces the end of distribution. Direct sales was going to kill it. Then e-commerce. Then cloud. Then hyperscaler marketplaces. And yet here we are. Frank Vitagliano is CEO of the Global Technology Distribution
Channel Programs

Palo Alto’s Michael Khoury on what’s actually changing for partners in the NextWave revamp

Palo Alto Networks’ Michael Khoury joins In The Channel to walk through the ground-up redesign of the NextWave partner program – from the elimination of discount caps to the new platform adoption incentives and the CyberArk identity opportunity.

In The Channel

Your tools are the threat: ESET’s Tony Anscombe on MSP supply chain risk

A 277% spike in RMM abuse. MFA bypasses through inherited VPN configurations. Attackers targeting backup infrastructure before they even start encrypting. In this second conversation with ESET Chief Security Evangelist Tony Anscombe, we dig into how the tools MSPs rely on every day have become the primary attack surface – and what the practical path forward looks like.