Hewlett-Packard Enterprise

HP CEO Meg Whitman debuts the new Hewlett Packard Enterprise logo.
Cloud

HP Enterprise unveils brand, four-point plan

June 2, 2015 Robert Dutt Comments Off on HP Enterprise unveils brand, four-point plan
At the last HP Discover before the HP/HPE split, Meg Whitman presents Hewlett Packard Enterprise’s logo, brand, and target markets.

Vincent Brissot, vice president of worldwide channel marketing for HP’s Printing and Personal Systems group.
Channel Programs

PartnerOne name to live on in pan-HP Alliance program

March 19, 2015 Robert Dutt Comments Off on PartnerOne name to live on in pan-HP Alliance program
HP introduces PartnerOne Alliance, a framework that will help partners who work with both HP Enterprise group and PPS post-split.

Patrick Eitenbichler, director of marketing strategy for PartnerOne at HP.
Channel Programs

HP details post-split partner programs

March 19, 2015 Robert Dutt Comments Off on HP details post-split partner programs
HP Inc.’s Partner First program will focus on everything-as-a-service, while HP Enterprise’s Partner Ready will build on services-centric business models

Patrick Eitenbichler, director of marketing strategy for PartnerOne at HP.
Channel Programs

HP looks to ease partner path to split with Navigator program

March 17, 2015 Robert Dutt 1
HP’s Partner Navigator program aims to help distributors and large partners that buy direct to get ready for the impending split of HPI and HPE.

Lynn Anderson, senior vice president of demand generation and channel marketing at HP
Channel Programs

HP moving partner marketing to planned MDF model

March 17, 2015 Robert Dutt Comments Off on HP moving partner marketing to planned MDF model
HP’s shift in MDF priorities will result in better campaigns, higher ROI and more overall MDF dollars available to partners, channel marketing chief says.

HP Canada channel chiefs Gary Drysdale (left for PPS) and Chris Champagne (right for EG)
Podcasts

New Year’s Podcast Series: Gary Drysdale and Chris Champagne of HP Canada

March 3, 2015 Robert Dutt Comments Off on New Year’s Podcast Series: Gary Drysdale and Chris Champagne of HP Canada
HP Canada channel chiefs Gary Drysdale and Chris Champagne join the podcast to recap 2014 and set up what they see coming for 2015.

Christoph Schell, senior vice president and managing director of HP’s Printing and Personal Systems business in North America
Printing and Imaging

HP: 3D printing is a channel play

November 17, 2014 Robert Dutt Comments Off on HP: 3D printing is a channel play
HP’s PPS leader for the Americas tells Varnex that HP considers the 3D printing opportunity a commercial play, and one where partners will be key.

Podcasts

Podcast: Diving into the HP split

October 10, 2014 Robert Dutt 1
Our channel panel talks about the implications of HP’s blockbuster decision to split into two companies, and the latest from HP’s enterprise channel chief.

Harry Zarek, president of Compugen (left), and Dave Frederickson, vice president of sales at Long View Systems (right).
Computers

Partners: HP split plans must be well-communicated

October 7, 2014 Robert Dutt Comments Off on Partners: HP split plans must be well-communicated
Partners say HP’s split can be a positive move, but the vendor must carefully communicate with partners and customers to avoid market confusion.

HP CEO Meg Whitman
Computers

HP: Post-2011 turnaround makes split possible

October 7, 2014 Robert Dutt Comments Off on HP: Post-2011 turnaround makes split possible
HP announces plans to separate its Enterprise and PPS groups, but says this time around is different from the last time a potential split was discussed.