BlackBerry senior executives discuss the progress of their strategy to rebuild the company and their brand, and where they are going on the road ahead.
The companies anticipate that the BlackBerry BES12 enterprise mobility management platform being tested and certified for Azure and available in Azure Marketplace will significantly increase its exposure and sales.
A company given up for dead by many not that long ago makes the biggest acquisition in its history, driving it further along in its transition to a software company.
The Margin Rewards program gives an additional discount when the partner does business with new logos, to reward them for bringing in new business. It goes into a discount pool that the partners can use to buy software, which they can pass on to a new end user, or use themselves.