Storage

Channel Programs

Place to be is the channel as channel momentum is on fire: Dell channel chief Dagher

June 15, 2021 Mark Cox Comments Off on Place to be is the channel as channel momentum is on fire: Dell channel chief Dagher
Dell’s global channel chief Rola Dagher talked with ChannelBuzz about the state of the Dell channel today, and the priorities for the rest of the year ahead.

Channel Programs

StorONE announces first channel chief and partner program as it looks to build out channel

June 15, 2021 Mark Cox Comments Off on StorONE announces first channel chief and partner program as it looks to build out channel
Channel veteran Bill Cordero takes over channel leadership at StorONE, as the company looks to expand its new channel with the aid of a newly-designed channel program.

Channel Programs

Hitachi Vantara stepping up focus around partner engagement

June 1, 2021 Mark Cox Comments Off on Hitachi Vantara stepping up focus around partner engagement
Hitachi Vantara has been intensifying its channel focus this year, with a new portal, pricing tool, and eLearning modules, and partner satisfaction has increased as a result.

Hardware

Consumer and gaming tech highlights news at Western Digital Flash event, but nuggets still there for partners

May 28, 2021 Mark Cox Comments Off on Consumer and gaming tech highlights news at Western Digital Flash event, but nuggets still there for partners
Some major gaming announcements will have implications for resellers and integrators who work that market, as will a new embedded flash platform for Universal Flash Storage  3.1, while a partnership with Percona around their MySQL Server will be of interest in the enterprise.

Data Management

Hitachi Vantara lays out data-driven strategy at Hitachi Social Innovation Forum

May 26, 2021 Mark Cox Comments Off on Hitachi Vantara lays out data-driven strategy at Hitachi Social Innovation Forum
Hitachi is using its three-day event, which continues through Thursday, to outline its focus on data-driven strategies and how customers in multiple verticals are already benefitting from them.

Storage

Startup 22dot6 formally launches revolutionary storage architecture

May 25, 2021 Mark Cox Comments Off on Startup 22dot6 formally launches revolutionary storage architecture
The company’s Valence software is the first product of its Transcendent Abstracted Storage System architecture, and while it is formally launching today, it has been successfully selling for months through a 100% channel strategy.

Channel Programs

NetApp announces significant changes to Unified Partner Program

May 11, 2021 Mark Cox Comments Off on NetApp announces significant changes to Unified Partner Program
NetApp will be making major changes to their channel program at the end of April 2022, and has announced what those changes will be, and the paths partners need to prepare to be ready for the new program.

Cloud

Dell Technologies builds out edge strategy with new and enhanced edge solutions

May 5, 2021 Mark Cox Comments Off on Dell Technologies builds out edge strategy with new and enhanced edge solutions
The new offering is the first of what will be a family of Dell Technologies manufacturing edge solutions, while the upgraded one is a new version of the Dell EMC Streaming Data Platform.

Backup

Rubrik, NetApp extend partnership with Go-to-Market relationship

April 30, 2021 Mark Cox Comments Off on Rubrik, NetApp extend partnership with Go-to-Market relationship
The Rubrik Go Foundation Edition, and Rubrik Go Business Edition SKUs will appear on NetApp price lists starting May 17, providing multiple benefits to the companies’ field sales forces and joint channel partners.

SalesBuzz

Supermicro, WekaIO introducing AI-focused joint solution bundles

April 23, 2021 Mark Cox Comments Off on Supermicro, WekaIO introducing AI-focused joint solution bundles
The joint bundles, which come with five sizing options, all at fixed pricing, also carry a $5000 bonus for a VAR with each sale to a new customer.