Dell’s channel delivered good performance numbers in their now-completed Q2, but the big news for the channel in the quarter may be a pair of management changes at Dell that are related to larger organizational restructuring.
In addition to the five new servers, which combine the high performance of the new AMD chips with Dell’s own IP, Dell is also announcing related management integrations and new Ready Solutions for HPC on these servers.
The first generation of AMD’s EPYC server processors re-established the company in that market, but was mainly a hyperscaler play. The market for the next-generation will be much broader, and a significant opportunity for Lenovo’s channel.
Phil Vokins, Intel Channel Manager in Canada, emphasized that the new 2nd-Generation Intel Xeon Scalable processors will greatly expand the ability of Canadian customers to use applications requiring dense memory.
While highlighting its new product, including the new Cascade Lake processors and Optane persistent memory, Intel focused on the way it highlights what they said was a fundamental transformation of the company.
While the sizzle in the new Intel server processors is the new Optane persistent memory, Dell EMC is emphasizing that new systems management software enhancements will optimize its potential over competitive servers.
Lenovo is announcing, and shipping, 15 new ThinkSystem servers and 5 ThinkAgile appliances, which are both optimized to work with Intel’s new Second Generation Intel Xeon Scalable processors, and add some additional wrinkles of their own.
While its large portfolio of SKUs for any and all use cases has always been a key part of Supermicro’s value proposition to the channel, they are emphasizing their Resource Saving Architecture’s power and saving capabilities in the refreshed models.
Nutanix broadens the server platforms on which its software is available with a new deal with Intel, which will see authorized Nutanix partners be able to brand and personalize the Intel server block platforms.
HPE made a big play in 2018 around servers in the SMB space, followed up by solutions related to hybrid cloud. While those will continue in 2019, the company is also looking to roll out similar initiatives around simplification around storage and hyper-converged solutions for SMBs.
The big announcement is that the composable capabilities of HPE Synergy has now been extended to rack server environments, but there are several other related goodies, including the expansion of the InfoSight predictive analytics from HPE Nimble beyond storage to all of the infrastructure.
The first Western Digital offering for this space is the Ultrastar DC ME200 Memory Extension Drive, which augments physical DRAM with between 4x-8x in memory capacity. It will be available to all WD channel partners.
The new solutions include the last two HPE ProLiant servers to be refreshed with Gen 10 technology, as well as software developed in collaboration with Microsoft, which includes new HPE Rapid Setup Software that HPE says will slash partner install times by up to 70 per cent.
Kevin Connolly, President of Commercial Sales at Dell EMC Canada gives his take on why the company had another strong quarter, what’s happening in the market, and where Dell EMC still has room for substantial growth in Canada.