Cloud

Cloud

New Auvik CEO Doug Murray looks to broaden channel to address internal IT without losing focus on MSP base

December 1, 2022 Mark Cox Comments Off on New Auvik CEO Doug Murray looks to broaden channel to address internal IT without losing focus on MSP base
Global expansion beyond North America is another key element of the strategy to take Auvik’s growth to the next level.

Cloud

Barracuda Networks integrates with new Amazon Security Lake

December 1, 2022 Mark Cox Comments Off on Barracuda Networks integrates with new Amazon Security Lake
Barracuda is one of the first security vendors to announce support  for the newly introduced Security Lake technology, which they deem ideally suited for their cloud email offering

Cloud

AWS adds water commitment to sustainability push

November 30, 2022 Robert Dutt Comments Off on AWS adds water commitment to sustainability push
The hyperscaler will look to return more water to communities than it uses through a combination of greater efficiency, reuse, recycling, and replenishment.

Cloud

Equinix scales up investment in Canadian data centres as part of global strategy

November 29, 2022 Mark Cox Comments Off on Equinix scales up investment in Canadian data centres as part of global strategy
The $US 84 million of new investment will go primarily to expand their data centres in Toronto, Calgary and Kamloops, although their other five Canadian data centres will also be eligible for funds for facility expansion.

Channel Programs

Lacework brings Faraz Siraj on board as first VP of Americas Channels to drive partner growth

November 29, 2022 Mark Cox Comments Off on Lacework brings Faraz Siraj on board as first VP of Americas Channels to drive partner growth
Lacework has been working toward a partner-first sales motion, which Siraj will intensify by better aligning their efforts with productive partners.

Cloud

Pax8 signs on Todyl to bring their comprehensive SMB security platform to partners

November 23, 2022 Mark Cox Comments Off on Pax8 signs on Todyl to bring their comprehensive SMB security platform to partners
Todyl, which is available for the first time through distribution under this deal, has a platform includes six modules, which encompass over 15 different security and networking solutions

Channel Programs

Aqua Security remakes channel program to drive sales of cloud native application protection platform

November 22, 2022 Mark Cox Comments Off on Aqua Security remakes channel program to drive sales of cloud native application protection platform
The company just also increased their efforts in Canada, hiring Serge Bertini as their first Canadian country manager.

Backup

Redstor enters QuickBooks backup market to give lower cost option to SMBs

November 22, 2022 Mark Cox Comments Off on Redstor enters QuickBooks backup market to give lower cost option to SMBs
Most QuickBooks data is not backed up today, in part because Quickbooks’ own backup options are limited, and expensive for smaller businesses.

Big Data

Alteryx expands partner ecosystem and strengthens relationship with Snowflake

November 21, 2022 Mark Cox Comments Off on Alteryx expands partner ecosystem and strengthens relationship with Snowflake
Alteryx’s shift to a partner-led strategy, their expansion of their ISV ecosystem, and their encouraging of joint sales between themselves, partners and ISVs, has led to a major increase in channel business.

Cloud

EnGenius reaches down into small business market with new EnGenius Fit portfolio of small business-oriented access points and switches

November 18, 2022 Mark Cox Comments Off on EnGenius reaches down into small business market with new EnGenius Fit portfolio of small business-oriented access points and switches
EnGenius has been primarily an enterprise networking player, but they see a strong opportunity in the small business market, and have crafted a new and simple to use portfolio to address it.