Channel Programs

Channel Programs

Mitel will protect own channel in Toshiba UC acquisition

July 10, 2017 Mark Cox Comments Off on Mitel will protect own channel in Toshiba UC acquisition
Mitel’s acquisition of the Toshiba business is all about acquiring customers, and their channel. In order to protect their own Mitel channel partners, the two channels will, however, remain separate.

Channel Programs

Cloudian launches first partner program as part of channel ramp-up

July 6, 2017 Mark Cox Comments Off on Cloudian launches first partner program as part of channel ramp-up
Object storage vendor Cloudian has close strategic partnerships with several other vendors who touch different parts of the storage space, and their channel partners tend to be ones who work with those vendors.

Channel Programs

Nutanix plans to assist partners in building out Nutanix professional services

June 29, 2017 Mark Cox Comments Off on Nutanix plans to assist partners in building out Nutanix professional services
Nutanix is putting together materials for this now, and plans to roll it out later this year.

Channel Programs

Independent SonicWall ramps up service improvements, partner skillsets

June 29, 2017 Mark Cox Comments Off on Independent SonicWall ramps up service improvements, partner skillsets
SonicWall CEO Bill Conner discusses the company’s improved metrics since independence from Dell, including some significant ones on the channel front.

Channel Programs

Dell EMC distribution-only strategy for X-Series unlikely to portent broader trend

June 26, 2017 Mark Cox Comments Off on Dell EMC distribution-only strategy for X-Series unlikely to portent broader trend
Dell EMC recently made their X-Series network switch products their first distribution-only product, but while they will look at doing this with other products and services, don’t expect it to start a trend.

Backup

BackupAssist introduces MSP program into North America

June 26, 2017 Mark Cox Comments Off on BackupAssist introduces MSP program into North America
The BackupAssist-as-a-Service program for MSPs makes the Australian-headquartered company a much more forceful player in the North American MSP market.

Channel Programs

Strong upticks in training, marketing highlight Dell EMC channel performance

June 20, 2017 Mark Cox Comments Off on Strong upticks in training, marketing highlight Dell EMC channel performance
The Dell EMC channels team was extremely happy with the results of the first quarter of its new unified partner program.

Channel Programs

New service provider program highlights Pure Storage channel program enhancements

June 16, 2017 Mark Cox Comments Off on New service provider program highlights Pure Storage channel program enhancements

In addition to a three tier program for service providers, Pure Storage is adjusting how its internal sales people are compensated to remove what service providers believed was a tendency to favor working with traditional partners over ones selling Pure as a service.

Backup

Virtual data protection vendor Altaro launches MSP program

June 13, 2017 Mark Cox Comments Off on Virtual data protection vendor Altaro launches MSP program
Altaro, which is focused largely on Hyper-V and the SMB market, has launched both a new MSP program and a free multi-tenanted console to manage it.

Big Data

HPE promises quick channel integration, availability of new acquisitions

June 6, 2017 Mark Cox Comments Off on HPE promises quick channel integration, availability of new acquisitions
In contrast with Aruba, where the program was deliberately kept separate from HPE Partner Ready, the plan with the many new acquisitions is to bring everything together quickly as part of an integrated strategy.