Channel Programs

Channel Programs

BitDefender enhancing channel alignment in making changes to siloed strategy

August 8, 2019 Mark Cox Comments Off on BitDefender enhancing channel alignment in making changes to siloed strategy
Cybersecurity vendor BitDefender has been making some low profile changes to their channel teams and organization to improve management of their large channel on both the MSP and solution provider sides.

Channel Programs

Launching A New Direction for Dell’s Partner Program

August 6, 2019 Guest Poster Comments Off on Launching A New Direction for Dell’s Partner Program
Dell EMC’s Canadian channel chief discusses the new changes to the Dell Technologies Partner Program, and what they mean for partners.

Channel Programs

Ground Labs names ex-Kaspersky channel leader Jason Stein to lead North American channel push.

August 5, 2019 Mark Cox Comments Off on Ground Labs names ex-Kaspersky channel leader Jason Stein to lead North American channel push.
Stein is looking to leverage his experience and channel contacts from Kaspersky to build a select channel of North American partners, including traditional endpoint players looking to expand into a natural adjacency in eDiscovery and compliance.

Channel Programs

NetApp global channel chief Lamborn takes stock of partner transformation

August 2, 2019 Mark Cox Comments Off on NetApp global channel chief Lamborn takes stock of partner transformation
NetApp’s focus over the last two years has been to encourage partners to adapt their business models to add more services, cloud, and breadth within NetApp’s growing portfolio. Global Channel Chief Chris Lamborn provides an update.

Backup

Rubrik expands partner program with RASP specialization for support partners

July 23, 2019 Mark Cox Comments Off on Rubrik expands partner program with RASP specialization for support partners
The Rubrik Authorized Support Partner specialization launches as a pilot program, and is primarily focused on Europe, with Insight the only North American launch partner.

Backup

Commvault enhances solution provider incents, simplifies processes in partner program revamp

July 15, 2019 Mark Cox Comments Off on Commvault enhances solution provider incents, simplifies processes in partner program revamp
In addition to the solution provider changes, improvements to distributor benefits were also announced.  Changes to the other two tracks, service providers, and Global System Integrator and alliance partners, will be announced later this year.

Channel Programs

OpenText lays out channel plans for the year ahead

July 12, 2019 Mark Cox Comments Off on OpenText lays out channel plans for the year ahead
Jennifer Kerr, OpenText’s VP, Global Channels & Alliances, talks with ChannelBuzz about the company’s initiatives with partners going forward.

Channel Programs

Startup ArmorBlox focuses on channel with new partner program for its DLP platform

July 8, 2019 Mark Cox Comments Off on Startup ArmorBlox focuses on channel with new partner program for its DLP platform
Brian Harmon, who leads Armorblox’s sales and channel efforts, has modelled the go-to-market model on those of previous employers Palo Alto Networks and Trend Micro.

No Picture
Channel Programs

Cyber risk management provider CyberGRX pledges full channel commitment with first partner program

July 5, 2019 Mark Cox Comments Off on Cyber risk management provider CyberGRX pledges full channel commitment with first partner program
While CyberGRX has had an unsystematic channel strategy in the past, its Board has committed to a channel-driven strategy to drive exponential global growth.

Channel Programs

Elysium Analytics launches partner program to resell open source-based UEBA platform

July 3, 2019 Mark Cox Comments Off on Elysium Analytics launches partner program to resell open source-based UEBA platform
Elysium Analytics also announced a new technical partnership with Zoomdata to add Zoomdata’s real-time data visualization capabilities into the Elysium Analytics platform.