Channel Programs

Channel Programs

BlackBerry adds new Silver tier to promote UEM, enable Authorized partners

October 7, 2019 Mark Cox Comments Off on BlackBerry adds new Silver tier to promote UEM, enable Authorized partners
The new Silver tier requires two days of training, rather than two weeks like the Gold tier, is focused on UEM, and gives Authorized partners the ability to move up and beyond reselling.

Backup

Rodney Foreman lays out plan to make Cobalt Iron the Nutanix of data protection

September 25, 2019 Mark Cox Comments Off on Rodney Foreman lays out plan to make Cobalt Iron the Nutanix of data protection
Nutanix’s former global channel chief is now CRO at SaaS-based data protection startup Cobalt Iron, and thinks the company and its all-channel model can do in enterprise data protection what Nutanix did in HCI.

Channel Programs

New Remediant channel chief Copeland looks to build disruptive channel for disruptive PAM technology

September 25, 2019 Mark Cox Comments Off on New Remediant channel chief Copeland looks to build disruptive channel for disruptive PAM technology
Remediant’s SecureONE solution is not just aimed at larger businesses, and Copeland expects that a SaaS offering for AWS to be released in several months will be attractive to MSP partners.

Channel Programs

OVH launches revamped Partner Program in Canada and other non-U.S. markets

September 20, 2019 Mark Cox Comments Off on OVH launches revamped Partner Program in Canada and other non-U.S. markets
The program, which moves to a two-tier model, will launch separately in the U.S. next week for legal reasons.

Channel Programs

SOAR vendor D3 Security leverages MITRE ATT&CK framework, new partner enablement, to drive channel growth

September 20, 2019 Mark Cox Comments Off on SOAR vendor D3 Security leverages MITRE ATT&CK framework, new partner enablement, to drive channel growth
D3 is the first SOAR vendor to embed the MITRE framework into their tool to make it more granular and more proactive.

Channel Programs

New Nutanix North American channel chief pledges more emphasis on distribution

September 12, 2019 Mark Cox Comments Off on New Nutanix North American channel chief pledges more emphasis on distribution
Christian Alvarez, who comes over from Juniper where he was Global Channel Chief, also pledges a focus on simplicity, and to do a good job of listening to partners.

Channel Programs

Extreme Networks to drive MSP business with Aerohive technology

August 30, 2019 Mark Cox Comments Off on Extreme Networks to drive MSP business with Aerohive technology
Extreme channel chief Gordon Mackintosh discusses Extreme’s channel initiatives around the integration, including new programmatic announcements.

Channel Programs

VMware-focused hoster iland coming to Canada

August 28, 2019 Mark Cox Comments Off on VMware-focused hoster iland coming to Canada
Iland’s Canadian expansion is part of a series of new channel-focused initiatives which include a new partner portal and an enhancement of Catalyst, a cloud assessment tool used in pre-sales.

Channel Programs

Cybersecurity vendor ReversingLabs rolls out first partner program in transition to channel-led model

August 20, 2019 Mark Cox Comments Off on Cybersecurity vendor ReversingLabs rolls out first partner program in transition to channel-led model
ReversingLabs, which just launched a new platform and won a Black Unicorn award, is formally launching a channel program as part of a move to expand sales by bringing in all new business through an expanded partner ecosystem.

Channel Programs

Rancher Labs creates Platinum Partner tier in response to growth of Kubernetes

August 20, 2019 Mark Cox Comments Off on Rancher Labs creates Platinum Partner tier in response to growth of Kubernetes
Four initial partners were invited to the program, and were required to take additional certifications and commit to co-hosting free Kubernetes training classes. In return, they will engage in joint sales and marketing opportunities with Rancher.