Mark Cox

StorageCraft targets midmarket with converged OneXafe platform for both primary and secondary storage

StorageCraft is entering a market segment where other companies already play, although StorageCraft does have some interesting points of technology differentiation. The big difference though is that other vendors in this space are focused on the enterprise, while StorageCraft OneXafe is aimed at – and priced for – the midmarket.

Zebra unveils first vertical specialization for healthcare technology providers

Zebra sells its solutions predominantly to major verticals like retail and manufacturing, where most of their partners play, but for the first time they have announced a specialization for what will be a fairly small minority of partners with a deep focus in an area.

Ottawa’s Martello Technologies looks to channel to take on the world with unique hybrid UC-SD WAN solution

The SD-WAN space has lately attracted the focus of big players like Cisco and VMware. Martello, which has been in business for years, is about to go public through a reverse takeover, and believes that their differentiated solution gives them something that they can take to market successfully through the channel against the big boys.