Year: 2023

Storage

New Scality CRO Peter Brennan looks to further leverage channel to take sales to next level

March 17, 2023 Mark Cox Comments Off on New Scality CRO Peter Brennan looks to further leverage channel to take sales to next level
Brennan sees the channel as critical to accelerating the success of their new midmarket-focused Artesca solution, and thinks some things can be done to the Go-to-Market generally which will pour more gas on the fire.

Channel Programs

Zero trust security firm TrueFort introduces first channel partner program

March 16, 2023 Mark Cox 1
The TrueFort Trust Global Channel Partner Program is designed to support a broad range of partner types, but the company is being choosy about the specific partners it wants to work with.

Channel Programs

Stellar Cyber targets resellers with new InterSTELLAR Partner Program

March 15, 2023 Mark Cox Comments Off on Stellar Cyber targets resellers with new InterSTELLAR Partner Program
Stellar Cyber has had a strong cadre of MSPs using their Open XDR platform, but resellers have been underrepresented among their partner base, so the new partner program was designed specifically to strengthen them with this part of the partner ecosystem.

Opertional Technology

Fortinet looks to strengthen OT business with free OT maturity assessment tool

March 15, 2023 Mark Cox Comments Off on Fortinet looks to strengthen OT business with free OT maturity assessment tool
OT is already a significant part of the company’s business, but the new tool, available now in Canada for the first time, will give end users the ability to see weaknesses and lead to channel opportunities to address them.

Channel Programs

Virtana brings in HPE and Sun veteran Leslie Maher as channel leader

March 15, 2023 Mark Cox Comments Off on Virtana brings in HPE and Sun veteran Leslie Maher as channel leader
Maher has spent her whole career at very large companies, but often in growth-focused project areas which she thinks well suits the needs of a smaller company like Virtana.

Avaya Sponsored Content

How well-established enterprises can achieve innovation without disruption

March 14, 2023 Tim Sherwood, VP of Product and Offer Management, Avaya Comments Off on How well-established enterprises can achieve innovation without disruption
Avaya’s Tim Sherwood shares some thoughts on how to achieve innovation without causing too much disruption in this guest blog.

Artificial Intelligence

Generative AI announcements take centre stage at Salesforce TrailBlazer DX developer event

March 9, 2023 Mark Cox Comments Off on Generative AI announcements take centre stage at Salesforce TrailBlazer DX developer event
Salesforce outlined their strategy around Generative AI at their TrailBlazer DX developer event, which includes new product and partnering and ecosystem strategy.

Computers

Dell becomes CrowdStrike’s only PC OEM with new partnership agreement

March 9, 2023 Mark Cox Comments Off on Dell becomes CrowdStrike’s only PC OEM with new partnership agreement
Dell’s exclusive deal will see it make CrowdStrike’s Falcon platform available to customers though multiple routes to market, and has led CrowdStrike to conclude that even a well-established company like themselves has much to gain from the partnership.

Channel Programs

Rubrik overhauls partner program to reward partners for high-value activity with customers

March 8, 2023 Mark Cox Comments Off on Rubrik overhauls partner program to reward partners for high-value activity with customers
The new partner program uses a point system to not only reward for the usual things like sales and certifications, but for doing high value work with customers like ransomware assessments, even if they do not immediately lead to a sale.

Channel Programs

TeamViewer looks to expand growing Augmented Reality business with first formal partner program

March 8, 2023 Mark Cox Comments Off on TeamViewer looks to expand growing Augmented Reality business with first formal partner program
The old program was designed for TeamViewer’s legacy remote connectivity business, and while that business and the partners who sell it are still important to the company, they are increasing the emphasis on the higher value-add OT part of the business.