Month: June 2023

Channel Programs

Hyperautomation startup Torq launches first partner program with high rewards tied to delivering customer satisfaction

June 19, 2023 Mark Cox Comments Off on Hyperautomation startup Torq launches first partner program with high rewards tied to delivering customer satisfaction
Torq’s technology was designed to provide a better alternative to the SOARs in the marketplace today, and while to date they have sold in the Fortune 500, they are looking to the channel to broaden that out.

Storage

Pure Storage goes deeper into data centre with expanded Pure//E family, while also strengthening FlashArray//X and FlashArray//C

June 15, 2023 Mark Cox Comments Off on Pure Storage goes deeper into data centre with expanded Pure//E family, while also strengthening FlashArray//X and FlashArray//C
The FlashArray//X and FlashArray//C boast a 40% performance increase, while the FlashArray//E reaches the lowest end of the datacentre market, giving Pure and their partners an end-to-end offering.

As-a-Service

Pure CEO Giancarlo lays out vision to leave disk in the dust

June 15, 2023 Mark Cox Comments Off on Pure CEO Giancarlo lays out vision to leave disk in the dust
Giancarlo emphasized that the long-awaited time has finally arrived when flash is now price-competitive with HDDs in the lower reaches of the data centre, and that Pure in particular enjoys competitive advantages in the market that will let them take advantage of this opportunity to the fullest.

As-a-Service

Pure exhorts partners to leverage expanded portfolio and expand services capabilities

June 15, 2023 Mark Cox Comments Off on Pure exhorts partners to leverage expanded portfolio and expand services capabilities
With Pure’s portfolio expanded down to the lower reaches of the data centre, and flash reaching that long-sought price parity in that environment, both Pure and their partners think the potential for significant growth has arrived.

Backup

Pure Storage strengthens data resiliency with new ransomware SLA guarantee, new data protection assessment and anomaly detection capabilities.

June 14, 2023 Mark Cox Comments Off on Pure Storage strengthens data resiliency with new ransomware SLA guarantee, new data protection assessment and anomaly detection capabilities.
The new SLA guarantee is the first SLA that customers will have to purchase rather than get free as part of Evergreen, but it provides significant benefits on getting the customer new clean hardware for recovery, assisted by a Pure engineer onsite.

Channel Programs

Erasure vendor Blancco reworks partner program to support broader use of its technology throughout customer lifecycle

June 14, 2023 Mark Cox Comments Off on Erasure vendor Blancco reworks partner program to support broader use of its technology throughout customer lifecycle
Blancco has harmonized its partner program to make all partner types eligible for the same benefits, while also creating a small elite group of 15 partners with whom they will work more closely.

Artificial Intelligence

Deep Instinct brings in Jim Ortbals as Americas channel lead to drive new partner program

June 13, 2023 Mark Cox Comments Off on Deep Instinct brings in Jim Ortbals as Americas channel lead to drive new partner program
While Deep Instinct’s new Stratosphere partner program was put in place last year, Ortbals’ task is to grow it by adding some more structure and bringing in top MSSP partners.

Channel Programs

CTERA reworks channel program to better prepare partners for changing cloud file services market.

June 12, 2023 Mark Cox Comments Off on CTERA reworks channel program to better prepare partners for changing cloud file services market.
CTERA has added a third tier to their channel program to better differentiate and reward their most productive channel partners, and added new support to make them more efficient sellers.

Backup

Kaseya buying Datto leads to new Axcient-ConnectWise partnership around a co-managed backup service

June 9, 2023 Mark Cox Comments Off on Kaseya buying Datto leads to new Axcient-ConnectWise partnership around a co-managed backup service
The new partnership was consciously designed as a replacement for the key role Datto has played with ConnectWise, which became far less attractive after Datto was acquired by ConnectWise’s largest competitor.

Backup

Cobalt Iron strengthens NAS backup with enhancements to their Compass NAS Protector

June 9, 2023 Mark Cox Comments Off on Cobalt Iron strengthens NAS backup with enhancements to their Compass NAS Protector
The big one for many users will likely be the full integration of NAS with other backup types, which will save time and money on administration costs.