Month: March 2023

Avaya Sponsored Content

How well-established enterprises can achieve innovation without disruption

March 14, 2023 Tim Sherwood, VP of Product and Offer Management, Avaya Comments Off on How well-established enterprises can achieve innovation without disruption
Avaya’s Tim Sherwood shares some thoughts on how to achieve innovation without causing too much disruption in this guest blog.

Artificial Intelligence

Generative AI announcements take centre stage at Salesforce TrailBlazer DX developer event

March 9, 2023 Mark Cox Comments Off on Generative AI announcements take centre stage at Salesforce TrailBlazer DX developer event
Salesforce outlined their strategy around Generative AI at their TrailBlazer DX developer event, which includes new product and partnering and ecosystem strategy.

Computers

Dell becomes CrowdStrike’s only PC OEM with new partnership agreement

March 9, 2023 Mark Cox Comments Off on Dell becomes CrowdStrike’s only PC OEM with new partnership agreement
Dell’s exclusive deal will see it make CrowdStrike’s Falcon platform available to customers though multiple routes to market, and has led CrowdStrike to conclude that even a well-established company like themselves has much to gain from the partnership.

Channel Programs

Rubrik overhauls partner program to reward partners for high-value activity with customers

March 8, 2023 Mark Cox Comments Off on Rubrik overhauls partner program to reward partners for high-value activity with customers
The new partner program uses a point system to not only reward for the usual things like sales and certifications, but for doing high value work with customers like ransomware assessments, even if they do not immediately lead to a sale.

Channel Programs

TeamViewer looks to expand growing Augmented Reality business with first formal partner program

March 8, 2023 Mark Cox Comments Off on TeamViewer looks to expand growing Augmented Reality business with first formal partner program
The old program was designed for TeamViewer’s legacy remote connectivity business, and while that business and the partners who sell it are still important to the company, they are increasing the emphasis on the higher value-add OT part of the business.

Channel Programs

How Cisco rewards and incentivizes partners with Innovation Challenge

March 7, 2023 Robert Dutt Comments Off on How Cisco rewards and incentivizes partners with Innovation Challenge
Cisco’s Alex Pujols joins us on the podcast to discuss the Partner Innovation Challenge, how he sees partners adding value, and how Cisco is supporting those efforts.

Backup

Acronis expects surge in business from launch of new Toronto Cyber Cloud data centre

March 7, 2023 Mark Cox Comments Off on Acronis expects surge in business from launch of new Toronto Cyber Cloud data centre
Acronis’ only Canadian data centre until now has been in Vancouver, and in a business where physical proximity to the data centre impacts efficiency, they expect having one in Toronto will boost their Canadian business.

Channel Programs

Cradlepoint transforms partner program to emphasize MSPs

March 7, 2023 Mark Cox Comments Off on Cradlepoint transforms partner program to emphasize MSPs
The entire program has been formalized to assist global expansion and develop 5G opportunities, but changes have been made to MSP enablement in particular to drive this segment forward.

Cloud

HPE enhances SASE offering with cloud security through acquisition of Axis Security platform

March 7, 2023 Mark Cox Comments Off on HPE enhances SASE offering with cloud security through acquisition of Axis Security platform
The acquisition will let HPE rejig their Aruba SASE offering so that all the components are made by HPE, instead of several of them coming from strategic partnerships, which is the case now.

Backup

Asigra makes early entry into broad SaaS-based application market

March 6, 2023 Mark Cox Comments Off on Asigra makes early entry into broad SaaS-based application market
Asigra’s new SaaSBACKUP platform is designed to back up a virtually endless number of apps, with customer able to provide protection to the ones it wants, protection many still do not know is not provided by the software itself.