Month: April 2022

Avaya Sponsored Content

The channel partner’s guide to Cloud 3.0

April 11, 2022 Steve Forcum, Director & Chief Evangelist, Avaya Comments Off on The channel partner’s guide to Cloud 3.0
Avaya’s Steve Forcum explains what Cloud 3.0 is and how partners will succeed in the experience economy in this guest blog.

Cloud

Despite rise of cloud, hardware remains largest component of IT budgets

April 11, 2022 Mark Cox Comments Off on Despite rise of cloud, hardware remains largest component of IT budgets
A new global study by Spiceworks Ziff Davis into the state of server and client computing devices has found that despite the rise of the cloud, computer hardware still accounts for the largest portion of overall tech spending, at 30% of overall IT budgets.

Unified Communications

Michael Day officially takes the helm as GoTo channel leader

April 8, 2022 Mark Cox Comments Off on Michael Day officially takes the helm as GoTo channel leader
Having rebranded from LogMeIn and launched a new partner program that unites what had been three separate ones that came through acquisition, GoTo plans to rework its channel to build deeper relationships than the more transactional ones of the past.

Distribution

New Zimperium partnership with Carahsoft to positively impact Canada as well as the U.S.

April 8, 2022 Mark Cox Comments Off on New Zimperium partnership with Carahsoft to positively impact Canada as well as the U.S.
Zimperium’s acquisition last week by Liberty Strategic Capital will increase the emphasis on growth, which will see more channel resources as well as other additions like M&As.

Artificial Intelligence

Digitate continues push to increase channel sales with new partner program

April 7, 2022 Mark Cox Comments Off on Digitate continues push to increase channel sales with new partner program
Digitate has released their new Elevate Partner Program, which adds tiering and emphasizes strong software margin renewal margins and long-term partner business plans.

Channel Programs

Deep Instinct looks to redefine partner program standards with new Stratosphere program

April 6, 2022 Mark Cox Comments Off on Deep Instinct looks to redefine partner program standards with new Stratosphere program
The new program, which replaces a traditional one, is a single tiered program which gives margin rather than discount, emphasizes partners bringing in the deal, and awards bonus Loyalty Points to add to margins for additional actions that show commitment to the company.

No Picture
E-commerce

EUC vendor Stratodesk cuts deployment time, increases channel opportunities with solution availability on VMware marketplace

April 6, 2022 Mark Cox Comments Off on EUC vendor Stratodesk cuts deployment time, increases channel opportunities with solution availability on VMware marketplace
The expanded VMware relationship also gives partners and customers the ability to deploy the Stratodesk NoTouch Center management solution to the VMware Cloud.

Channel Programs

SOC platform provider Hunters steps up partner enablement with certification program, partner portal

April 6, 2022 Mark Cox Comments Off on SOC platform provider Hunters steps up partner enablement with certification program, partner portal
The certification program will eventually be a key component of the Hunters partner program, which is currently being designed.

Backup

Cloud-first backup on the rise, but large pockets of MSP holdouts remain

April 5, 2022 Mark Cox Comments Off on Cloud-first backup on the rise, but large pockets of MSP holdouts remain
N-able, which has a very strong cloud-first backup strategy, recently polled some of their more engaged resellers, and found that while a majority agreed that traditional on-prem backup had its limitations, many are still reluctant to switch.

Channel Programs

GitLab looks to reconceptualized channel strategy to improve Go-to-Market

April 5, 2022 Mark Cox Comments Off on GitLab looks to reconceptualized channel strategy to improve Go-to-Market
A key element is the reintegration of channel and alliances strategy into one overarching approach, even though they are managed by two separate executives.