SAN FRANCISCO – As the curtain came down on Citrix’s Summit 2012 partner conference here last night, the curtain came up on its Synergy 2012 end-user conference, which begins in earnest this morning.

And so shifts the focus from partners’ journeys to the cloud, business model transformation, and new opportunities, to some new technologies and products that Citrix will be letting loose into the channel in the near future.

Expect more details on the company’s new approach of focusing on “mobile workstyles” and cloud services, continuing its efforts to position itself as a leader in the BYOD era.

It will be CEO Mark Templeton and likely a number of the company’s product and technology leaders. Expect the liveblog to go live as the keynotes begin – about 10:30 am Pacific time (1:30 pm Eastern.)

At its Synergy Barcelona event last fall, Cirtix promised the first HDX System-on-a-chip products here at the show this week. What will they look like? At Summit, there was a lot of talk about the impact of the company’s acquisitions last year of ShareFile and Podio. How will those products fit into its strategy? Join us for the liveblog, and find out as its discussed here at Synergy.

(Editor’s Note: This is the first time we’re playing with using Storify, a “social stories” Web service for creating live content aggregetating original content and comments and content from the social media world. Let me know what you think!)

http://storify.com/channelbuzzca/citrix-synergy-2012-liveblog