You’ll forgive us for calling Intel a chipmaker – because they say they’re much more.

The way Intel sees it, yes, processors are important. But the company wants its channel partners to know that it’s about more than just microchips – that starting with Centrino, it’s become a platform company.

In this video interview, David Allen, who heads of North American distribution sales for Intel, discusses the evolution of Intel’s platform strategy; the importance of software in that evolutions; what it means for the company’s channel partners; where the company’s acquisition of McAfee fits into the equation; and the company’s new Sandy Bridge processors.

httpvh://www.youtube.com/watch?v=jWTvGAqHjIY