As the role of partners in the Salesforce ecosystem continues to grow, the company has announced multiple new enablement initiatives for them.
Priced at $25 per user per month, Salesforce Essentials contains core CRM components like Einstein Artificial AI to help customers work smarter, and includes the Salesforce Trailhead online learning environment to make their experience easier.
A pair of announcements creates both a new fund to stimulate Salesforce cloud consultant partners, and a new programmatic initiative to work with this group and provide further assistance like MDF funding.
Salesforce looks to improve its support of partners, as it looks to grow its consultant base tenfold over the next several years to meet projected demand.
Salesforce has implemented new programmatic initiatives for partners, including the final architect solutions and Salesforce DX. The big change, updating the company’s infrastructure to effectively serve its growing army of partners, is underway, but is a long term project.
New partner initiatives the company is working on include deepening technical and product training in their face-to-face training programs, and developing the concept of being trusted advisors together with partners to their joint clients.
New Salesforce certifications are scheduled for March and April, while both the self-service Trailhead modules and the face-to-face Partner Fast Forward continue to progress to schedule.
Salesforce introduced many exciting new solutions at Dreamforce, but for specifically partner-focused announcements, the big ones were all about training. And there were a lot of them.
The now-implemented changes to requirements for consulting partners within Salesforce’s partner program place more emphasis on customer satisfaction and training, and will allow smaller partners to advance more easily in the program.
