A new Master Agent agreement with TradeWinds Brokerage establishes Mitel’s first Master Agent in ANZ, where their UCaaS business is already strong. It leverages a U.S. relationship which is part of a growing Master Agent channel in that market.
Specific details on the new Mitel channel program elements, and the distributors involved, will not be announced until April, but the strategic outline of both elements of the go-to-market strategy was made clear.
Mitel’s acquisition of the Toshiba business is all about acquiring customers, and their channel. In order to protect their own Mitel channel partners, the two channels will, however, remain separate.
While ThreatTrack has a channel of SMB-focused VIPRE resellers, the new channel chief’s task is to build an enterprise-focused channel for ThreatSecure, and to do that, he is looking to distribution.
