Kimberly Martin

Channel Programs

Citrix contemplating unique model for upcoming Cloud Partner Program

May 26, 2016 Mark Cox Comments Off on Citrix contemplating unique model for upcoming Cloud Partner Program
A key part of the Cloud Partner program, now slated to roll out with the new fiscal year in January, will be working out how to best handle joint Citrix-Microsoft partners around Microsoft Azure.

Channel Programs

Citrix channel chief lays out three major program changes, hints at another upcoming

April 6, 2016 Mark Cox Comments Off on Citrix channel chief lays out three major program changes, hints at another upcoming
Citrix is adding a new, incremental front-end discount for new opportunities among both new and existing customers. They are also reworking their MDF program, and redoing their CAR program to simplify it and increase partner opportunities.

Channel Programs

New mid-market success kits, partner services opportunities highlight Citrix channel changes

January 12, 2016 Mark Cox Comments Off on New mid-market success kits, partner services opportunities highlight Citrix channel changes
Citrix channel chief Kimberly Martin was brought into the company last fall to restructure and improve the company’s channel operations. She discusses her mission, the changes that she announced at her first Citrix Summit, and what remains on the drawing board.