The ADTRAN CEO has never been one to lead the pack chasing hot trends, and he remained consistent to that vision while outlining the company’s strategy at their CONNECT event for press and analysts.
The nature of the MSP business means ADTRAN has had more success there with their ProCloud Subscription Services, and the company is aggressively recruiting there for new partners. ADTRAN is also about to introduce a new service, which they say even most MSPs are not yet selling.
ADTRAN executives walked media and analysts through their product strategy, with new technology that they said few will find exciting, but which is nonetheless indispensable.
ADTRAN’s messaging for its VAR and MSP partners at its Connect Press and Analyst event has been clear, and focused on the need to take advantage of developing OPEX opportunities. A couple critically important themes were not emphasized, however.
From when the carrier market will be ready for software defined networking to strategy in moving towards a white box world, ADTRAN CEO Tom Stanton shared his views at the company’s Connect Press and Analyst event.
Adtran’s ProCloud services aim to take networking sales — including hardware — from CapEx to OpEx, a move that could make the network much more intriguing to MSPs.
New Adtran channel chief Meggin Sawyer is changing the company’s focus from recruiting partners to working more closely with the existing partner base.
Service providers will need to embrace software defined networking and network function virtualization to remain competitive, Adtran says.
ADTRAN has dumped product discount rules intended to ensure quality by limiting discounts to partners specializing in the area, while at the same time expanding training with free self-serve modules, and eliminating the deal registration revenue threshold.
