Articles by Mark Cox

Backup

Imanis Data upgrades machine learning Data Management Platform as it expands channel strategy

July 4, 2018 Mark Cox Comments Off on Imanis Data upgrades machine learning Data Management Platform as it expands channel strategy
Imanis Data is looking for selected channel partners who want to emphasize data management rather than just backup, and who get that this requires selling to the C-suite.

Partnerships

German software-defined archiving company iTernity sees strong expansion potential in strategic HPE alliance

July 4, 2018 Mark Cox Comments Off on German software-defined archiving company iTernity sees strong expansion potential in strategic HPE alliance
ITernity has many ISV integrations, and a 100 per cent channel strategy, but its participation in the HPE Complete program to drive business through HPE and their channel is critical to their strategy.

Networking

HPE introduces Cisco-based C-Series 32GB TC switch and director module

July 3, 2018 Mark Cox Comments Off on HPE introduces Cisco-based C-Series 32GB TC switch and director module
HPE rolls out the Cisco-based version of the next-gen 32GB FC switch, following the launch of the Brocade-based B-series last month.

Channel Programs

Accedian reaches out to MSPs to sell NPM/APM solution with their first channel program

July 3, 2018 Mark Cox Comments Off on Accedian reaches out to MSPs to sell NPM/APM solution with their first channel program
Montreal-based Accedian sold mainly direct and to service providers until their acquisition of a French company late last year. Now they can target the enterprise and midmarket, and will use a select channel to reach these new types of customers.

Backup

CTERA Networks expands portfolio with new ROBO-focused line of larger edge appliances

July 3, 2018 Mark Cox Comments Off on CTERA Networks expands portfolio with new ROBO-focused line of larger edge appliances
The new CTERA appliances triple the speed, double the capacity and quadruple the number of users supported over CTERA’s previous edge offerings, allowing them to position them as a full NAS replacement.

Data Centre

What Dell going public again means – HINT – very little

July 2, 2018 Mark Cox Comments Off on What Dell going public again means – HINT – very little
The announcement of a stock swap that will return Dell Technologies to public trading appears to conflict with everything Michael Dell has said for years about the benefits of being private versus being public. That may not be the case, however.

Channel Programs

NetApp unveils many new channel incents and enablement tools – with an ask in return

June 29, 2018 Mark Cox Comments Off on NetApp unveils many new channel incents and enablement tools – with an ask in return
NetApp has presented an impressive array of new commitments to partners, but in return in for reciprocal commitment in return, specifically selling NetApp’s newer solution areas.

Data Centre

Western Digital looks to remake both its own image – and the data centre of the future

June 29, 2018 Mark Cox Comments Off on Western Digital looks to remake both its own image – and the data centre of the future
Western Digital is looking to drive massive change on two fronts. They are emphasizing their strong enterprise data centres today, and that the company is about far more than low-cost JBODs and consumer drives. They are also emphasizing their ability to play a key role in driving the technology of he data centre of the future.

Data Centre

Western Digital announces next-gen NVMe flash arrays, object storage and hybrid storage server systems

June 29, 2018 Mark Cox Comments Off on Western Digital announces next-gen NVMe flash arrays, object storage and hybrid storage server systems
Western Digital is emphasizing its centrality to the data centre of the future, while simultaneously refreshing their data centre capabilities of the present with a refresh of their Data Center Systems.

Channel Programs

HCI vendor Scale Computing introduces MSP program within their Scale Partner Community

June 29, 2018 Mark Cox Comments Off on HCI vendor Scale Computing introduces MSP program within their Scale Partner Community
The new program is basically a change in the pricing structure that moves software costs into a subscription-based OpEx model, which Scale partners with an MSP practice can use to increase their profitability.