SAP turned some heads with their presence at the CompTIA channel event this week, a presence motivated by an increased new emphasis on recruiting the right type of partner covering SMB customers, in order to double their cloud business by 2020.
While many channel partners still don’t think marketing is worth their time and investment, Intermedia stresses that it has become vital to survival in the digital age.
Cambium sells its wireless access infrastructure products exclusively through its large channel, but its newest offering, which is inexpensive and easy to set up, has natural markets which are outside their normal realm, and they want help from partners with access to them.
There are four main enhancements, one of which is the addition of file and object storage support to give the Cohesity platform an archiving capability as well as backup.
In addition to upgrading the CASB solution recently acquired from Imperva, Forcepoint is also introducing new cloud migration tools and extending its LastLine sandbox technology to Web and Email security.
Agiloft still has no partners in Canada, but they are hoping that their just-announced capacity to offer Canada-based hosting of their business process automation offerings will change that.
Avast is providing the new tool free to its partners, in the belief that going forward they all need to focus much more on security than many have in the past.
Because the closing of the acquisition will take place during a planned extensive restructuring of the Mitel channel program, the integration of both programs into a new one will take place in relatively short order.
The plan is to rationalize and simplify the portfolio, although there is no rush to settle on a common platform. There is also relatively little channel overlap, so no need to rationalize the number of partners.
HTBASE, a Toronto-area startup that is in the process of moving its main offices down to the Valley, has inked what for them is a huge statement of validation, partnering with Dell EMC.
In addition to multiple product enhancements, McAfee also announced a new portal to host their OpenDXL community, with an app marketplace and a new bootstrap utility.
Veritas new Integrated Classification Engine, designed to address broad regulatory legislation like the GDPR, will be available quickly on two governance solutions, and over time will be extended to all their products.
MapR has many integrator partners in its channel program who do fulfilment, but now is creating a new program for the best, with whom it will work more closely.
LabTech’s founder has an ambitious agenda, which involves improving the synergy of eFolder’s products, having a more systematic strategy around RMM and PSA integrations, and making eFolder the acknowledged technology leader in their space.
NetApp’s channel transformation includes the Right Touch Model, introduced for its new fiscal year, designed to better balance NetApp channel resources with its internal sales team.