Certinia runs a Services-as-a-Business platform that powers and connects all aspects of services operations, from services estimation and delivery to customer success management and financial planning and accounting. It does all this management through a single app and provides a modernized partner engagement experience to deepen synergies, foster stronger collaboration, offer simplicity, and provide progressively increase benefits and recognition to partners as they invest in their Certinia capabilities and initiatives.

The Certinia Partner Program deepens alignment and strengthens engagement with their critical partner ecosystem.

“It provides expanded opportunities for business growth,” said Greg O’Sullivan, Vice President, Global Partner Alliances & Channels at Certinia. “It also brings unique solutions to the marketplace that meets the needs of customers across segments, industries, and geographies.”

The enhanced partner program has been changed substantially.

“Before the program was improved, it was substantially enhanced,” O’Sullivan stated. Until 2023, the company was known as FinancialForce.com,  a software company headquartered in San Jose, California,  that provides enterprise resource planning software based on the Salesforce Platform.

“The program will provide partners with a greater level of clarity and understanding of where they fit into Certinia’s strategy,” O’Sullivan said. Partners will have clear guidelines for working together to support joint customers as one cohesive team with us.

“Our program will make it easier to do business with Certinia – particularly from a sales and marketing standpoint,” O’Sullivan noted.

The Certinia program provides considerable detail on the redesign of the program.

“When redoing our program, we went directly to our partners to learn what they valued most and how we can build on it together to drive unmatched business value to new customers and collaborate consistently and at scale,” O’Sullivan said. We also benchmarked our partnering constructs against best-in-class programs in the industry. We saw that we needed improved marketing support, updated partner training and certification offerings, sharing of project delivery guidelines and best practices, and solid go-to-market alignment.

“We’re also enhancing partner communications with more frequent updates on our latest messaging and solutions, providing regular live town halls with Certinia leaders, and expanding opportunities for business growth,” O’Sullivan said.

Certinia is also enhancing partner communications with more frequent updates on our latest messaging and solutions, regular live town halls with Certinia leaders, and expanded opportunities for business growth.

Next, our program will make it easier to do business with Certinia – particularly from a sales and marketing standpoint. introducing a modernized partner engagement experience that will deepen synergies, foster stronger collaboration, offer simplicity, and provide progressively increasing benefits and recognition to partners as they invest in their Certinia capabilities and initiatives.

First, it will provide partners with a greater level of clarity and understanding of where they fit into Certinia’s strategy

“We’re enhancing partner communications with more frequent updates on our latest messaging and solutions, providing regular live town halls with Certinia leaders, and expanded opportunities for business growth,” O’Sullivan said.

Next, their program will make it easier to do business with Certinia – particularly from a sales and marketing standpoint.

In addition, the Certinia Partner Program formalizes partners as a foundation of the company’s strategy.

“We will lean on these relationships and cultivate new ones to reach more services organizations across the globe,” O’Sullivan said.

Certinia Academy will equip partners with extensive resources to learn everything about their  products, from technical capabilities to business value, and earn Certinia Certifications for specific solutions and features.

Several partner forums will take place.

“Our Partner Hub will be a one-stop-shop for all marketing, enablement, and training content in one centralized location,” O’Sullivan stated. In addition, partners will benefit from a strong, ongoing relationship with Certinia’s sales teams and leadership, collaborating throughout the entire customer journey to drive long-term success. In addition, Certinia Academy will equip partners with extensive resources to learn everything about our products, from technical capabilities to business value, and earn Certinia Certifications for specific solutions and features. Moreover, the Partner Center of Excellence will offer partners templates, guidelines, and resources to ensure their project implementations are successful.