Other new offerings include Pure Protect, a new resilience and DRaaS product line and improvements to the service experience.
Prakash Darji, GM, Digital Experience, Pure Storage
Today, Pure Storage is making a series of announcement involving enhancements to their Evergreen portfolio. The most noteworthy will likely be the introduction of a first-of-its-kind commitment to pay its customers’ power and rack space costs for customers’ Evergreen//One Storage as-a-Service (STaaS) and Evergreen//Flex subscriptions. Other parts of the announcement includes new No Data Migration, Zero Data Loss, and Power and Space Efficiency guarantees.
“We used Evergreen as our first storage as-a-service offering,” said Prakash Darji, GM, Digital Experience, Pure Storage. “Now we are modernizing them for the decades ahead. We will pay for the power and rack space costs. It’s not an SLA. We will pay for it.”
Pure first introduced their Evergreen architecture in 2015 and has since grown its storage subscription portfolio. In 2018, they launched Evergreen//One, their first true enterprise STaaS offering, which was followed by Evergreen//Flex, which combines storage ownership with fleet-level consumption economics.
“We have also accelerated our trade-in for controllers and data, so the customer gets to upgrade faster,” Darji said. “It is based on trade–in value, but it roughly doubles what we did in the past.” The one-time payment can be made directly as cash or through service credits, is based on kilowatt per hour (kWh) and Rack Unit (RU) fixed rates, and is proportional to the customer’s geographic location and contract size.
Darji stated that they are able to make such an offer around paying customer costs because Pure has the most energy efficient technology in the market, which allows customers to reduce energy use and carbon emissions by 85%, compared with competitor offerings, as well as use up to 95% less rack space. Pure’s Ever Agile program now includes a capacity plus controller trade-in delivered at up to 20% lower price than new controller costs., while their Capacity Consolidation program now includes expanded capacity trade-in credits valued at up to 50%. These updates are all available through Evergreen//Forever.
“Paid power and rack is something that only Pure is doing,” Darji emphasized.
Pure is also expanding their Evergreen portfolio with a new data resilience and recovery offering, Pure Protect.
“This is a new consumption-based DRaaS [Disaster Recovery as-a-Service new product line, which is built as a SaaS solution that has a full fall-back DR for VMware,” Darji said. “It builds on our treating storage like a managed endpoint, where the data will go wherever apps go.” That, he said will reduce complexity, recovery time, and business disruption in the wake of disaster.
This is complemented by a new enhanced Data Protection Assessment, which provides better transparency and offers the ability to assess entire fleet configurations against leading practices. It also has third party backup protection. This resilience score is scored not just on storage but also on what you do with your backup providers.
“In the past, we had Ransomware Anomaly protection, which was based on determining data reduction,” Darji said. “We now have added latent anomalies to that.
“The third component of the launch is an enhancement to the service experience through lifecycle management,” Darji indicated. New capabilities offer customers an AI-powered platform to track their subscription assets regardless of where they’re deployed. This includes new capabilities like the new data protection assessment and the tracking of anomalous behavior.
“Partners will find a service lifecycle organization, with enhanced service experience and additional consultative services,” he added.
