Month: September 2023

Artificial Intelligence

SAS channel leaders emphasize commitment to reseller partners in driving new technology opportunities

September 14, 2023 Mark Cox Comments Off on SAS channel leaders emphasize commitment to reseller partners in driving new technology opportunities
SAS is not only doubling down on its reseller channel, but its strategic vendor channel as well, extending partnerships to strengthen their mutual position in Generative AI and other advanced use cases.

Artificial Intelligence

SAS adds Generative AI to Customer Intelligence 360 Martech platform

September 14, 2023 Mark Cox Comments Off on SAS adds Generative AI to Customer Intelligence 360 Martech platform
Generative AI, with its focus on content creation, is particularly well suited to marketing and, responsibly managed, can enhance all aspects of the marketing process.

Artificial Intelligence

SAS looks to speed up application development and show customers Generative AI value with two new SaaS offerings

September 13, 2023 Mark Cox Comments Off on SAS looks to speed up application development and show customers Generative AI value with two new SaaS offerings
SAS Viya Workbench is a lightweight development environment to execute code quickly and efficiently in a cloud-native, efficient and secure environment. SAS App Factory is a rapid application development productivity framework for creating fit AI-driven applications.

Artificial Intelligence

SAS doubles down on reseller channel by signing TD SYNNEX as first global distribution partner

September 13, 2023 Mark Cox Comments Off on SAS doubles down on reseller channel by signing TD SYNNEX as first global distribution partner
SAS has used EIS before for the government business in the U.S., and has also just added Carahsoft to further serve this market, but TD SYNNEX is their first distributor who will handle most of their partners rather than having SAS deal with them direct, in a relationship that will see channel-only offerings from SAS come to market.

Channel Programs

Lightbits enhances channel-centric model with new partner program

September 12, 2023 Mark Cox Comments Off on Lightbits enhances channel-centric model with new partner program
While the previous Go Purple partner program was more of a bare-bones effort, the new Luminary Partner Program is better attuned to the company’s Cloud First strategy, and more complete, although formal certifications won’t arrive till next year.

Channel Programs

Remote access vendor Leostream strengthens channel presence with partner program

September 12, 2023 Mark Cox Comments Off on Remote access vendor Leostream strengthens channel presence with partner program
Leostream has been in business over 20 years but sold mainly direct, with a minor partner presence, so the company has now established a channel program and transferred their Business Development team to manage partners.

Channel Programs

Salt Security names first SVP, corporate and business development, to better coordinate partner strategy

September 12, 2023 Mark Cox Comments Off on Salt Security names first SVP, corporate and business development, to better coordinate partner strategy
Michael Porat comes in to further drive Salt’s growing API business by extending their strategic vendor partnerships and centralizing and enhancing their channel management.

Networking

Gigamon targets encrypted network traffic with new Precryption technology

September 12, 2023 Mark Cox Comments Off on Gigamon targets encrypted network traffic with new Precryption technology
Precryption technology is a more efficient way of finding threats in encrypted network traffic, which examines the data before it is encrypted, and has wide appeal to reseller and strategic alliance partners alike.

Networking

HPE announces new high-level Aruba Networking SMB switch and access point at Atmosphere Bali event

September 11, 2023 Mark Cox Comments Off on HPE announces new high-level Aruba Networking SMB switch and access point at Atmosphere Bali event
The Aruba Instant On AP22D, a Wi-Fi 6 access point, and the Aruba Instant On 1960 stackable switch are both SMB products laden with enterprise technology, and are aimed at SMB customers who want performance.

Distribution

Netsurion signs on with Radius Channels to drive their business with unique distribution model

September 8, 2023 Mark Cox Comments Off on Netsurion signs on with Radius Channels to drive their business with unique distribution model
Netsurion has been around for many years, but this is the first distribution deal for the MDR provider, and they chose a new company with a white glove model whose founder has already succeeded in distribution with the same model.