Year: 2021

Managed Services

Sumo Logic extends multi-tenancy to customer-facing for MSP, MSSP and MDR partners

May 5, 2021 Mark Cox Comments Off on Sumo Logic extends multi-tenancy to customer-facing for MSP, MSSP and MDR partners
Sumo Organizations will extend partners’ visibility and give them new capabilities by letting them analyze the data of all their customers together.

Security

Sophos enters XDR space with differentiated Sophos XDR offering

May 5, 2021 Mark Cox Comments Off on Sophos enters XDR space with differentiated Sophos XDR offering

Sophos is entering the XDR space relatively late, but believes that their offering has multiple differentiating features, including the ability to work for both relatively sophisticated and unsophisticated customers, to stand out in the market.

Managed Services

What partnering with N-able means for you

May 4, 2021 N-able Guest Blog Comments Off on What partnering with N-able means for you
N-able president John Pagliuca shares what it means for MSPs to partner with N-able as the company returns to the iconic managed services brand.

Security

SecureAuth expands IDaaS platform with capabilities for pandemic and post-pandemic hybrid workforce

May 4, 2021 Mark Cox Comments Off on SecureAuth expands IDaaS platform with capabilities for pandemic and post-pandemic hybrid workforce
The major new addition to the platform is Identity Store, a privacy-first and developer-focused SaaS user directory, designed to protect the identities of contractors and others outside a companies full-time workforce, while also protecting the Right to be Forgotten.

DevOps

IoTOps startup SecuriThings looks to channel to drive early stage growth

May 4, 2021 Mark Cox Comments Off on IoTOps startup SecuriThings looks to channel to drive early stage growth
Israeli-based startup SecuriThings, fresh off a $14 million funding round in February, is using some of that money to build out its channel ecosystem, which will include a partner program.

Channel Programs

New Riverbed channels leader lays out plans to refresh channel strategy that had been ‘a little static’

May 3, 2021 Mark Cox Comments Off on New Riverbed channels leader lays out plans to refresh channel strategy that had been ‘a little static’
Eric Tinker has already begun steps to better enable channel partners, with a goal of significantly increasing partner-initiated business. He also plans to make changes to the company’s Rise partner program to make it more profitable for committed partners.

Networking

Fortinet unveils brand new top of the line firewall for 5G with FortiGate 7121F

May 3, 2021 Mark Cox Comments Off on Fortinet unveils brand new top of the line firewall for 5G with FortiGate 7121F
Fortinet also rolls out their new FortiExtender 511F-5G for wireless WAN connectivity, which is also aimed at the top of the market.

Channel Programs

Zebra makes big downmarket and upmarket moves, including first entry into SOHO market

May 3, 2021 Mark Cox Comments Off on Zebra makes big downmarket and upmarket moves, including first entry into SOHO market
In addition to its new SOHO-focused ZSB Series printer, being launched today, Zebra has strengthened its relations with its high-end strategic partners by adding an Alliance track to their partner program.

Channel Programs

Mitel makes changes to points system, certifications, in rejig of partner program

April 30, 2021 Mark Cox Comments Off on Mitel makes changes to points system, certifications, in rejig of partner program
Mitel also plans to make some major changes to their marketing enablement policies for partners in the second half of the year.

Backup

Rubrik, NetApp extend partnership with Go-to-Market relationship

April 30, 2021 Mark Cox Comments Off on Rubrik, NetApp extend partnership with Go-to-Market relationship
The Rubrik Go Foundation Edition, and Rubrik Go Business Edition SKUs will appear on NetApp price lists starting May 17, providing multiple benefits to the companies’ field sales forces and joint channel partners.