Year: 2021

Channel Programs

AvePoint continues channel consistency strategy with new partner program

July 13, 2021 Mark Cox Comments Off on AvePoint continues channel consistency strategy with new partner program
The new program, which is designed to be simple and flexible, dumps some program concepts the company considers legacy, and moves to a two-tiered structure of Authorized and Invested partners.

Channel Programs

Cybereason rolls out enhanced and rebadged Cybereason Defenders League partner program

July 13, 2021 Mark Cox Comments Off on Cybereason rolls out enhanced and rebadged Cybereason Defenders League partner program
The new program is global, unlike its predecessors, has added a new classification for Referral Partners and beefed up another, Incident Response, as part of a move to broaden the partner base in that segment.

Artificial Intelligence

Zoho introduces self-service Business Intelligence Platform

July 13, 2021 Mark Cox Comments Off on Zoho introduces self-service Business Intelligence Platform
Zoho’s new platform combines an enhanced version of their existing Zoho Analytics solution with Zoho DataPrep, a new offering which provides data cleansing capabilities.

Channel Programs

SUSE seeing success with restructured business model, channel approach, to address changing IT trends

July 12, 2021 Mark Cox Comments Off on SUSE seeing success with restructured business model, channel approach, to address changing IT trends
The acquisition of Kubernetes management platform provider Rancher Labs in late 2020 marked a key step in the evolution of SUSE’s market strategy from selling their Linux OS to selling a full solution stack around it.

Artificial Intelligence

Five key MSP growth areas in the evolving economy

July 12, 2021 Mark Cox Comments Off on Five key MSP growth areas in the evolving economy
Midwestern MSP Aunalytics identifies the key trends they are seeing in managed services today, and what areas of their practice are increasing as a result.

Hyper-converged

Scale Computing sees enormous opportunity in full-stack solutions being created by expansion of IBM’s edge ecosystem

July 9, 2021 Mark Cox Comments Off on Scale Computing sees enormous opportunity in full-stack solutions being created by expansion of IBM’s edge ecosystem
IBM’s expansion of its ecosystem around IBM Edge Application Manager, which added Scale as a partner, not only brings them in for their traditional ecostructure branch-office-in-a-box play, but will likely make them part of more complex solutions with other third-party vendors.

Managed Services

Using services as an MSP growth driver

July 7, 2021 Robert Dutt Comments Off on Using services as an MSP growth driver
Demand for managed services is growing, with security playing a critical role, writes Barracuda MSP’s Neal Bradbury.

Channel Programs

Nozomi Networks reconstructs channel program as new ADVantage Partner Program

July 7, 2021 Mark Cox 1
The program’s new name is a play on their newly introduced Vantage SaaS solution, but more than the name is new, as the previous largely ad hoc program has been replaced by a more structured format.

Cloud

How to capture a bigger piece of the cloud market

July 6, 2021 Mitel Guest Blog Comments Off on How to capture a bigger piece of the cloud market
Scott Peterson, Mitel’s SVP of the Americas, offers some advice on how solution providers can capture a bigger part of the cloud market in this guest blog.

Managed Services

LogMeIn brings LastPass into PSA environment with ConnectWise, Datto integrations

July 6, 2021 Mark Cox Comments Off on LogMeIn brings LastPass into PSA environment with ConnectWise, Datto integrations
LogMeIn’s LastPass password management product wasn’t even sold through MSPs a year ago, but since then they have redesigned it to fit that market’s needs, signed cloud distribution deals, and now inked PSA integrations as they expand their MSP presence.