Channel Programs
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Ottawa’s Martello names first channels leader as company expands digital experience monitoring ecosystem

Martello’s strong partnership with Mitel has made the Mitel channel important to their Go-to-Market, but in the wake of Martello’s GSX acquisition and pivot toward digital experience management, Mike Danforth’s past experience in partnering with GSIs and Microsoft will be critical.

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Channel Programs

RingCentral targets SMB customers with new IGNITE! channel program

IGNITE!, which is really a sub-program of RingCentral’s Channel Harmony program, is aimed at organizations with 400 employees and under, and features a different sales process tailored for a shorter sales cycle, and over which the partner has full control.