A look inside Cisco Marketing Velocity with Michael Hopfinger

Michael Hopfinger, director of Americas partner marketing at Cisco

This week, Cisco brings together marketing professionals from throughout its partner community in New Orleans for its annual Marketing Velocity event, its annual partner-marketing get-together.

As the event gets underway, the ChannelBuzz.ca Podcast sat down with Michael Hopfinger, director of Americas partner marketing at Cisco, to discuss the event and Cisco’s marketing efforts.

We discuss:

the value Cisco sees in building up its partners’ marketing pros;
how the event has changed this year, moving from a central international event to several gatherings in Cisco’s regions;
top trends he sees shaping marketing and how partners can take advantage of them;
why he thinks partners should prioritize marketing more in their businesses;
how partners who haven’t been very active in marketing can get going simply; and
what he’s learned from the marketing efforts of some of the company’s top partners;

All that and more in this edition of the ChannelBuzz.ca Podcast.